Today technology has extensively overhauled the diverse industry sectors and marketing being the crux of all has dynamically expanded across dimensions. Marketing services are a billion-dollar industry, but data is what drives the business world. Hence, more than ever now, it is important to do careful analysis of data, to be able to craft effective business strategies and achieve success and relish greater RoI.

To note, as the changing consumer needs and spending habits, are keeping the marketers on their toes and act as the consumer demands, the challenges are immense and consistently looming over the industries. But, as digital is the way to go about any developments in marketing & business, the efforts need to be aimed at driving consumers to the currently available digital distribution channels.

Digital marketing embracing the diverse mediums such as video marketing, influencer collaborations, personalisation, voice search optimisation, social commerce, and AI, has hyped the competition in business, be it education, health, food, or more. According to a recent analysis, the Indian digital marketing market attained a value of $ 5,118.55 million in 2023, and is further assessed to grow at a CAGR of 30.3 percent becoming $55,372.78 million during 2024-2032.

Especially, the hot Influencer marketing has been accounted to exceed $30 billion in 2023, where India remains one of the fastest growing markets in the recent years. To further this growth progressively, here Market Research companies play a critical role providing one with essential information about their competitors and existing products/services. Well, today there are many in this battle, scuffling to win over each other leveraging best-in class marketing and research services. In our current edition – ‘Marketing Special - 2023’ recognizing some reckoning leaders, we have brought to our readers the exclusivity and leadership existing in this market in terms of best-sought and well-researched market information.