Atishay Goyal: Bridging the Gap between Users & Technology

As digital transformation sweeps across industries, design is taking the centre stage in shaping the future of user experiences. Most startups are trying to fuel this digital transformation by using design as a strategic tool to gain competitive edge, attract customers and investments. Even today, companies struggle to find designers with a genuine passion for user-centric designs and a deep understanding of the product. Today's companies seek designers who not only champion the user’s needs but also collaborate seamlessly with every facet of the organization. Design has transcended its traditional boundaries and now touches every vertical within the company, making it a crucial aspect that goes beyond just product or marketing. As a hands-on design leader with more than a decade of professional career, Atishay Goyal has experience of working with multiple industries and has introduced exceptional design-driven strategies for product growth. With an unwavering commitment to delivering outstanding customer experience, Atishay specializes in devising flexible solutions that directly address the end-user's needs and challenges.

In 2012, Atishay took a leap into the design industry, laying the foundation of 'Mad N Creative Design Studio,' an experience design and digital marketing agency based in Delhi-NCR, India. His forte is user-centric design and problem-solving using the principles of design thinking. Since its inception, Atishay has executed more than 100 projects for several blue-chip clients around the world. He has been using design to empower companies to respond to change successfully. “User experience is not a destination; it's a journey of delightful interactions that turn complexity into simplicity thereby solving real-world problems.” quotes Atishay Goyal.

Atishay believes in creating amazing user experiences by connecting design, user insights, psychology & technology

Designing for Impact: The Odyssey of a Product Designer
Talking about his journey as a designer, Atishay states, “During graduation, I used to mentor students in design and development which eventually evolved into a design studio. For four years, I steered the growth and success of the studio, nurturing it into a thriving venture. Eventually, an exciting opportunity to exit the business arose, and I decided to embrace it, moving on to new horizons. Subsequently, I joined Xebia, where I played a pivotal role in establishing design practices. I had the opportunity of working with the who’s who of the consulting industry on some challenging projects in India and the MiddleEast, giving me an invaluable experience and a unique perspective on diverse business landscapes.”

Today, Atishay leads design and customer-facing product teams at Shipa Freight and iContainers, as a part of the Kuwait-based Agility group. They empower users to navigate the complexities of international shipping and facilitate global trade through an industry leading digital experience.

Talking about his design process,Atishay says “In the realm of user experience, empathy is the compass that guides us to design greatness. With a solid understanding of technology, business and marketing enriched by user insights, crafting solutions with faster time-to-market truly makes an efficient design team.”

Atishay is empowering the world’s most challenging startups to create brands and experiences that are shaping their future collectively. He also has a team of seasoned professionals who are deeply committed to the art. Today Atishay is one of India’s most recognised and sought-after designers. Moving forward he has the vision to further bridge the gap between human needs and technology, pushing the boundaries of what is possible and setting new standards for user-centered design. “I would suggest today’s youngsters to be self-driven and keep upgrading themselves with the relevant skills. It’s important for designers to stay abreast of the latest technologies and embrace these advancements that will open up new possibilities in the ever-evolving digital landscape.”, concludes Atishay Goyal.