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Cover Story
Ronin Labs: Redefining Advertising with Technology & Creativity
If there's one industry that has really caught up with the millennial generation, that is gaming'. As technology advances, it brings opportunities for game development studios to innovate. Augmented Reality has been one such technology that has thrown open the horizon for limitless possibilities in gaming. At the same time, Augmented Reality has also seen huge growth over the past few years amongst advertisers to create engaging experiential campaigns. Consumers are more and more open to augmenting their world with useful content, information, and offers while establishing deep emotional connections with brands. In fact, the number of mobile AR users is predicted to reach 200 million by next year, which means we will surely be seeing much more advertising experiences powered by AR.
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