• Marketing Special
  • Marketing Special

    Effective marketing strategies drive brand awareness, customer loyalty, and competitive advantage. In a market where consumer preferences and economic segments vary, localized marketing strategies are essential for achieving success. The increasing internet penetration in has made digital marketing particularly crucial, as it helps businesses reach a wider audience and bridge the gap between them and consumers, ensuring that products and services align with market demands. Strategic marketing approaches can set a company apart in a competitive market, drawing in new customers and retaining existing ones. Furthermore, these strategies offer valuable market insights that allow businesses to adjust to changing trends.

Content

What Does Your Brand Need to Thrive?

Mandvi Singh, Managing Editor

The Impact of Industry Convergence on Multi-Industry IT, BPO, and KPO Leadership

Kapil Behl, Managing Director, WM Universal Solutions India

Transforming India's IT Landscape: From Make in India to Made-for-the World

Anant Agrawal, Managing Director, Skillmine Technology Consulting

The Impact Of Technology On Leadership In The Modern Workplace

Zubin Zack, Managing Director Middle East Africa & South Asia, O.C. Tanner Company

The Next Frontier: Diversity & Inclusion Powered by AI in GCCs

Vikram Ahuja, CEO & Co-Founder, Talent500

Why Indian Organisations Need a Cyber Resilience strategy for Business Continuity

Sathish Murthy, Director of Systems Engineering, Cohesity ASEAN & India

Can Iot Help Build A Sustainable, Scalable & Safer Tomorrow?

Praveen Arora, Vice President, IoT Tata Communications