-
Marketing Special
Effective marketing strategies drive brand awareness, customer loyalty, and competitive advantage. In a market where consumer preferences and economic segments vary, localized marketing strategies are essential for achieving success. The increasing internet penetration in has made digital marketing particularly crucial, as it helps businesses reach a wider audience and bridge the gap between them and consumers, ensuring that products and services align with market demands. Strategic marketing approaches can set a company apart in a competitive market, drawing in new customers and retaining existing ones. Furthermore, these strategies offer valuable market insights that allow businesses to adjust to changing trends.
What Does Your Brand Need to Thrive?
Mandvi Singh, Managing Editor
The Impact of Industry Convergence on Multi-Industry IT, BPO, and KPO Leadership
Kapil Behl, Managing Director, WM Universal Solutions India
Transforming India's IT Landscape: From Make in India to Made-for-the World
Anant Agrawal, Managing Director, Skillmine Technology Consulting
The Impact Of Technology On Leadership In The Modern Workplace
Zubin Zack, Managing Director Middle East Africa & South Asia, O.C. Tanner Company
The Future of Learning: Role of Technology in Modern Business Education
Arvind Sahay, Director, MDI Gurgaon
As AI Technology Continues To Evolve, It Is Expected To Drive Even Greater Value For Organizations
Swapnil Srivastava, Global Head, Evalueserve
The Next Frontier: Diversity & Inclusion Powered by AI in GCCs
Vikram Ahuja, CEO & Co-Founder, Talent500
Why Indian Organisations Need a Cyber Resilience strategy for Business Continuity
Sathish Murthy, Director of Systems Engineering, Cohesity ASEAN & India
Can Iot Help Build A Sustainable, Scalable & Safer Tomorrow?
Praveen Arora, Vice President, IoT Tata Communications
A Chief 'Transformation' Officer's Perspective on Data Security in Today's Tech Landscape
Sudip Banerjee, Chief Transformation Officer, Zscaler