Reliance Brands Teams-Up With Global Fresh Food Chain Pret A Manger
‘Indians, like their global counterparts, are seeking Fresh and Organic ingredient-led dining experiences which has been synonymous with Pret's core offering
The chain offers organic coffee, sandwiches, salads and wraps freshly made each day. “Our partnership with Pret is rooted in the strong growth potential of both Pret as a brand as also of the food & beverage industry in India. RBL closely follows the pulse of Indian consumers and there is an increased consciousness of what we eat - rapidly making Food the new Fashion”, said Darshan Mehta, MD, RBL. “Indians, like their global counterparts, are seeking Fresh and Organic ingredient-led dining experiences which has been synonymous with Pret's core offering. Couple that with the high recall the brand enjoys in the country, it's undoubtedly a recipe for success”, he added.
Pano Christou, CEO, Pret A Manger, said: “Two decades ago, we opened Pret's first shop in Asia and it's been an inspiration for all of us to bring our freshly made food and 100 percent organic coffee to new cities across the continent. "RBL is a great partner to help us do just that, bringing their years of expertise in the market to help our brand succeed in India. We're looking forward to working with them on what is our most ambitious global franchise partnership to date”.