Applicate IT: A Unique Sales -Tech Platform Focused on Driving Revenue

"Technology is changing the world faster than ever before. We are living in exponential times, technology paradigms are getting redefined.

Applicate’s unique Sales-Tech platform developed on latest technologies impact Sales & Revenue driving activities across industries

Most of the widely used technologies will not exist five 5 years from now, but most of the businesses will be driven by technology. The next 5 years will witness the most disruptive changes in business led by technology". This has been the reason and guiding principle of a technology start-up founded Ranjeet Kumar and A. Madhusudan. Before founding Applicate, Ranjeet Kumar was heading a business unit of Coca-Cola in India and Madhusudan was a senior Portfolio Leader for telecom products in Avaya India.

The duo, with a combination of business domain strength and tech expertise conceived a product platform that could redefine the space of Sales Automation. Unlike all the Sales Force Automation companies in this field who largely focus on automating transactions, it focuses on driving revenue growth. They realized that most of these challenges in the consumer goods industry could be eliminated with a mobile based platform that could allow users to drive execution, track productivity, engage with people and consume data in a simple and intuitive way. And thus, the mobile and web based platform 'EXEED' (a short name for Execution, Effectiveness, Engagement and Data Analytics) came into existence as a first-of-its-kind Sales-Tech platform focused on driving revenue.

The Unique Gateway to Success
"Most of the companies have basic or low level of automation with almost archaic technologies. Several existing technologies in the space of sales automation will be redundant and soon replaced by more agile and business impacting technologies with extremely compelling ROI and superfast SaaS based deployment," explains Ranjeet. Hence, Applicate has built a unique Sales-Tech platform developed on latest technologies to impact Sales & Revenue driving activities across industries.With a clear focus on driving revenue as against automating transactions the 'Sales-Tech' platform created by Applicate is a great value addition to the organizations that have to depend on different applications and vendors for different functions which by design is inefficient
without a unified and integrated interface and database. With its proprietary design and architecture 'EXEED' allows large organizations to create a single and unified platform for seamless execution across Sales & Distribution functions. The platform is a big leap from automation of transactions and capturing of information, to impacting everyday execution and business outcomes in the most effective and measurable way.

Technology & Understanding that Consumers Love
Customers love Applicate's ability to understand their issues and customize the proprietary Sales-Tech platform to address them effectively. The Sales-Tech Platform of Applicate has been developed with three guiding principles, a. focused on impacting business by driving revenue thru execution, engagement and data analytics and not just an automation tool for collecting information or data, b. it must be intuitive and extremely easy to use, to the extent that it should not require any training unlike most of the enterprise apps, c. it must be developed with the best in class future technologies with the highest level of robustness and stability, so much so that it should not require any support. This approach has been a clear differentiator and in span of less than two years, the company boasts of having some of the Top Global and Indian companies in its portfolio across 12 industries.

Among the 28 customers that Applicate is working with, 14 of them are Indian and Global market leaders across industries. While Kellogg, Whirlpool, Grohe, Essilor and Akzonobel are world's no 1 companies in their respective industries, Britannia, Ruchi Soya, Hero Cycles, Fassos, Relaxo, Peter England, Louis Phillipe, Allen Solly and Van Heusen are among the Indian market leaders. Most of the companies that Applicate is working with, has awarded it multiple projects post their experience with its first product implementation.

Channel KART is the latest innovation from Applicate that claims to redefine the future of sales by allowing large companies to connect with their retailers/dealers for real-time transaction and engagement.

Guided By Legends
In line with its vision to create revenue driving products on its Sales-Tech platform, the company has constituted an advisory board with enviable credentials and domain expertise across Industries and functions. On one hand, it has the privilege of mentorship and strategic in-puts from some of the most eminent professionals at the leadership positions in different
Ranjeet Kumar,Co-Founder&CEO

Ranjeet Kumar


companies; on the other hand, it has the insight and in-puts from some of the top young talents with high pedigree and reputation. "Diversity of its advisory board and Investors in terms of experience and expertise is its strength and guiding force," opines Ranjeet.

The 56 people strong technology and business development team at Applicate are chosen precisely, and provided with umpteen growth opportunities. Working with multiple industries and best of the technology stacks, the team members get an extraordinary environment of learning and development. In the coming days, the company looks to continue working on augmenting its Sales-Tech platform with AI capabilities which will redefine the future of sales. "A company like ours, with domain expertise in sales and technology will lead this revolution, what we call as Sales-Tech revolution," concludes Ranjeet.

Key Management:
Ranjeet Kumar, Co-Founder & CEO
Holding more than 18 years of experience in marketing, sales, product management and operations, Ranjeet preceded the role of Associate Vice President, Hindustan Coca-Cola Beverages before co-founding Applicate IT.

Madhusudan Atmakuri, Co-Founder & CTO
Holding more than 18 years of experience in software product development, research and delivery, Madhusudan was the senior portfolio leader for telecom products in Avaya India before co-Founding Applicate
Investors: Rishi Vasudev, VP-Flipkart, Vishal Chaddha, Head-Advertising Sales, HT Media, Amit Gupta, VP-Urban Infra, and Rajiv Nayan, Director-BD, TCS Canada<
Advisors: Vamsi Mohan, CEO, Coca-Cola Vietnam & Cambodia Region, and Shiv Kumar, Co-Founder Master Mentors Advisory
Office: Bangalore & Gurgaon
Products: Channel KART for connecting Retailers/Dealers/Channel Partners, REMOTE for tracking the effectiveness of promotions and below the line marketing campaigns, TEEM for retail and Store CONNECT for emerging channels