Wednesday Brand Solutions: Connecting Brands & Clients through Technology-Friendly, yet Affordable Event Management Solutions
The Differentiated Algorithms
Unlike other players in the industry who confine themselves within their own terrain, the three-year young organization has stationed separate representatives for different states, who work toward filling flesh to its vision of nationalizing services. Infusing its rich arsenal of more than 80 years of combined experience,
Through its experiential marketing proficiencies, the team of specialists don the cap of brand ambassador of its clients by helping them to lucratively meet the objectives of their needs and establishes a long-term bond between brands and their audiences.
A perfect exemplary to such innovation is its in-house enterprise mobile app named Wedo. The app, with its employee and client dashboards, endows clients with an access to first-hand view of their investment by reaping in the real-time updates of all events and promotions, which are uploaded by the Wednesday staff. Echoing in the similar sentiments, Anupam Oberoi, Managing Director, Wednesday, proclaims, "Since our clients can't always attend these events in person, we've come up with a revolutionary way to bring them along with us. Through regular alerts, the team will be reminded to upload new pictures on an incremental basis, providing a real-time feed to clients on the other end'. According to him, the app, not only amplifies the effectiveness, but also injects the much-needed transparency in each of their endeavour.
The Secret Ingredients of Success
While the organization stresses on working hard, it also makes sure that the employees taste the flavour of success that follows by. Although the time-frame often constricts the team to work under high pressure, their ethos of combating such limitations as a team make the challenges seem easy. For Wednesday, achievement is not defined by the award it annexes, but its delighted clients. "References from present clients are the main sources to reach new markets, as our clients speak for us as they have experienced the creativity, quality and energy of our team," Anupam adds. Such glory has also led the company to embrace eminent clients like Jabong, HTC, USL, Lava, Sony, Penguin, Greenlam, KTM, TCS, Zee and several other names, while it has also bagged multiple awards like WOW award for L'Oreal Activation amongst others.