The textile, packaging and several other sectors in India have been using traditional analog printing technologies for hundreds of years now. Today, as most developed countries have already embraced the digital printing technology, why should India lag behind? This idea has been the driving factor for Atul Gandhi who founded Macart Equipment Pvt. Ltd.

Macart as a brand has emerged as the most popular choice of Advertising agencies, printing bureaus, and many others as the most reliable and cost effective inkjet printer manufactured in India

in 2000 and has been revolutionizing the digital printing landscape in the country even before he started his company. His team has been the pioneer in Asia to bring the first Solvent Inkjet Printer for outdoor applications designed in 1999. They are also the ones behind world's 2nd and Asia's first edible inkjet flat bed printer for cake printing, and Asia's first Oil-based Inkjet Printer for cloth banner printing. The list of their innovations and contributions to the digital printing industry in India is a long one.

Building Machines for Artists
'Macart' stands for 'Machines for Artists' which rightly represents the vision and mission of the organization. The company has carved a niche for itself for the passion of its team in exploring the potential of printing and inkjet technology in wide-ranging industry applications in India. The company currently manufactures and offers Wide format inkjet printers for signage industry, Inkjet Label Printer, Corrugated Box Printer, Variable data inkjet printer, and its flagship offering Picomax Solvent printer for printing super wide billboards.

Macart as a brand has emerged as the most popular choice of Advertising agencies, printing bureaus, and many others as the most reliable and cost effective inkjet printer manufactured in India. "We design and manufacture all the electronics, software and mechanical assembly needed for

the inkjet printers in India which gives us immense pride and privilege to say that we are making India proud", says Atul.

Sharing his positive outlook on the Indian digital printing industry, he further mentions, "Digitization has changed the way we do business and manufacturing printing industry will soon head towards digital printing in a big way due to remarkable advantages of using digital inkjet printing. We see tremendous opportunities in India as Macart has always been a pioneer in developing new inkjet printers for various industries and our products have been proven to be revolutionary and highly reliable."

Taking a Leap Forward
Macart employs a workforce of about 50 experts in its three offices in Pune. This cadre includes highly professional and innovative teams for manufacturing, marketing, sales, and a Research & Development team of experienced software, electronics, and mechanical engineers. Reasoned to a strong team in place, Macart has strongly positioned itself in the digital printing landscape in India, and the next thing it looks forward to is making inroads into the global market. As the worldwide demand for digital printing solutions witnesses a rise, Macart has all the credentials to take on the big guns in the global digital printing industry with its state of the art Made in India Inkjet technology.

To make this dream come true, Macart has established a strong network of channel partners and continues to find new partners to market its offerings globally. The company has been making effective use of multiple marketing channels such as digital marketing, direct marketing, and others to spread the word amongst its present and potential buyers.

However, the major challenge encountered by the company is importers of cheap Chinese printers, which Macart believes to counter by driving innovations that unlock the true value of digital inkjet printing.The strategy of Macart in the days to come is to capture more than 60 percent market share in the wide format printers used in signage industry beating the heavy Chinese penetration. "Our Joint Venture with Japanese printer manufacturer for the eco-solvent machines will be a major breakthrough for us to reach global markets and explore new avenues of revenue", concludes Atul.

Key Management:
Atul Gandhi, Founder

Milestones

India's first CAD Pen Plotter (drum type).

India's first Cutting Plotter (drum type).

Asia's first Solvent Inkjet Printer for outdoor applications designed in 1999

World's 2nd, Asia's first edible inkjet flat bed printer for cake printing, designed in 1997

Asia's first Oil-based Inkjet Printer for cloth banner printing.

India's first Coding and Marking Printer.

India's first Variable Data Printer.

India's first Oil-based Inkjet Printer for cloth banner printing.

India's first U.V / Aqueous ink Label Printer.

Asia's first Corrugated Sheet and Box.

India's first RIP cum Image Processor Software for large format inkjet printers.

India's first Variable Data RIP Software.

India's first Label Maker cum Image Processor RIP software.

India's first Decor Printer for wooden laminate and wallpaper printing.