For years, the Indian healthcare industry has lacked in giving the right importance to mainstream advertising and communication. A specialist healthcare branding firm with niche expertise is Brandcare Medical Advertising and Consultancy Pvt. Ltd. Established in the year 2012 by Rashmi Thosar, Brandcare Medical Advertising and Consultancy is trying to inject new energy passion and drive into the Indian healthcare advertising industry by generating awareness about the importance of proper advertising and communication strategies.

A focused healthcare advertising and consultancy firm Brandcare Medical Advertising and Consultancy strikes the right balance between creativity and scientific know how. The company is known for its therapy understanding substantive content creation capabilities across media, and physician targeted campaigns. Bridging the behavioral gaps across multiple levels starting from the patients to specialized doctors Brandcare Medical Advertising and Consultancy is creating a platform that can be used by multiple stakeholders to improve their brand image and create awareness among the general public.

Making the best use of their domain expertise and technical understanding, Brandcare Medical Advertising and Consultancy offers custom solutions for their clients. “Our services are in the areas of branding, communication, and content creation. Communication involved in this sector may be to several audiences like it could be to physicians, it could be to general public, it could be to patients, it could be to caregivers and this makes it even harder for us because we have to keep in mind different audiences in the health spectrum when we design or develop any communication strategies. Due to the fact that our audience comprises of nearly all the stake holders in the healthcare sector, we must try to create bespoke content to communicate with different people”, avers, Rashmi Thosar, Founder & CEO, Brandcare Medical Advertising and Consultancy.

Right Branding at Right Time
By making healthcare advertising simpler and creative Brandcare Medical Advertising and Consultancy has managed to make a positive impact on the lives of numerous individuals within and outside the healthcare industry. Rashmi belives many components should align perfectly to become successful in this ultra competitive industry. Elaborating further, Rashmi shares, “There are many factors that have played an important part in our success and the first and the first and foremost

reason is that we have invested a lot of our time and effort into conducting various market researches and other studies to understand the industry. Then, we had a lot of discussions and interactions with various industry experts and mentors who gave us a clear idea of what can be expected and how to approach the market which helped us to have a good head start. We are still continuously trying to understand even the slightest changes and updates in the industry to always stay on top of our competition.”

Medical Advertising and Consultancy has managed to make a positive impact on the lives of numerous individuals within and outside the healthcare industry with right branding

By making healthcare advertising simpler and creative Brandcare Medical Advertising and Consultancy has managed to make a positive impact on the lives of numerous individuals within and outside the healthcare industry. Rashmi belives many components should align perfectly to become successful in this ultra competitive industry. Elaborating further Rashmi shares, “There are many factors that have played an important part in our success and the first and foremost reason is that we have invested a lot of our time and effort into conducting various market researches and other studies to understand the industry. Then, we had a lot of discussions and interactions with various industry experts and mentors who gave us a clear idea of what can be expected and how to approach the market which helped us to have a good head start. We are still continuously trying to understand even the slightest changes and updates in the industry to always stay on top of our competition.”

Talking about the company’s workforce and work culture Rashmi mentions “Our employees are without a doubt our most prized asset and they have been supporting the company since the inception and they are the backbone of the company. In the beginning, it was hard to get qualified employees with the particular skill sets that we were looking for because no one really knew about the industry then and the idea of starting a career in the healthcare advertising sector didn’t resonate with many. After some time we were able to create a team of expert and experienced employees who helped the company to create and maintain the spirit of innovation and constant improvement.”

Their hard work and commitment towards their profession has helped Brandcare Medical Advertising and Consultancy to become one of the most sought after names in the industry and for a company that started with a small team catering for a small niche the company has managed to keep on adding verticals to their original offerings and services and they have now a team of 70plus employees working in 2 offices situated in Mumbai and Singapore. Working with almost all the big names in the healthcare sector like Abbot, Pfizer and Novo Nordisk Brandcare Medical Advertising and Consultancy are looking to keep on growing and expanding by starting more offices in various cities in India and South East Asia.

She has completed her pharmacy graduation and marketing specialization from Mumbai University. She has held key positions in a number of organizations and with her leading the line Brandcare Medical Advertising and Consultancy has high hopes for their future.

Office: Mumbai, Singapore
Offerings: Healthcare advertising, communication, branding and content creation