If one had to pick a modern day invention that has created the strongest impact on the world as a whole, it would have to be mobile phones. Having brought about a revolution in the sphere of communication mobile phones have truly permeated through every strata of society and brought the world closer. This has also propelled mobile phones to become an instrumental vehicle for marketers across the globe, which has in turn catapulted mobile marketing into a thriving industry. However, finding quality solutions and ethical service providers remains a constant concern for clients across the board. Answering these concerns and connecting enterprises to consumers across channels through various communication platforms is Foxglove Connect a provider of mobile marketing solutions.

Headquartered in Gurgaon, the young firm specializes in rendering best-in-class mobile marketing solutions such as Enterprise Messaging IVR & Voice Solutions, Hybrid Solutions, 2-Way Messaging & Internet Marketing Services. Founded in 2016 by Abhinav Bansal, and Dinesh Pratap Singh joining in 2018 as Co-Founder & CBO Foxglove benefits from the founding duo’s strong industry connections which help generate business. “We understand that mobile marketing and enterprise messaging are highly competitive markets. Leveraging our experience, we have developed solutions that are not only best-in-class but are also highly cost effective,” explains Abhinav. Gradually building on its strengths for two years Foxglove has now amassed a plethora of enterprise customers and handles over 100 million traffic.

Enterprise Messaging Mavericks
With the proliferation of mobile phones enterprises and consumers have come closer than ever and SMS marketing has become one of the fastest growing means to connect to customers with or without internet. However, the highly competitive SMS marketing industry is home to players that use unethical tools to simply sell their products, but fail at rendering value services. Abhinav identified an opportunity to bringin ethical business solutions that followed every TRAI and DoT guideline. Foxglove has thus designed its automated bulk SMS service that lets users send instant messages to all customers in one go, whether promotional or transactional. “Given the quality of our services, our clients gain trust on the company. They experience a remarkable difference in results when conducting campaigns with us,”adds Dinesh.

Catering to both domestic and international markets, Foxglove’s SMS services include transactional messaging promotional SMS, international messaging, 2-way messaging and OTP messaging. Using best in class infrastructure and servers makes the firm capable of rendering specialized services designed as per the requirement of its corporate clients.

Foxglove largely focuses on transactional messages and ensures that its clients only send messages with relevant information to its genuine customers. In order to ensure the quality of its services, Foxglove has put in place multiple levels of security checks within its applications. A 24/7 support team monitors every message sent to ensure that the word ‘spam’ is not used in any case; if found, the message is sent to the hold bucket.

Once the backend team approves the message, it is then sent to the end customer. The Foxglove team also conducts a complete KYC while onboarding a client in order to understand the basic profile of the company and the kind of messages they would send to end customers.

End-To-End Mobile Marketing Solutions
Foxglove has developed a stronghold in terms of voice messaging platforms and IVR services which include the virtual assistant software missed call activities and inbound outbound dialers(automated & manual). The firm’s technically sound team also builds customized flow based activity related applications for various brands and media agencies. “Given our wide gamut of enterprise messaging and mobile marketing solutions, we have become a one-stop-shop for marketers looking for quality digital marketing solutions,” says Dinesh. Counting names such as Microtek, Kohler Hindware Bharat Matrimony, Hindustan Times, Yamaha and Easemytrip as its clients is testament to Foxglove’s credibility in the industry. Additionally the firm renders its solutions to an array of government departments such as UPID, GMDA, GMCBL, and Municipal Corporation of Haryana.

Innovating to Stay Ahead of the Curve
Being a young and dynamic team, Foxglove understands the true value of incorporating innovation within its DNA and has thus developed an in-house team that constantly works on adding new features to the application. For instance, Foxglove’s application enables clients to conduct survey messaging, and unique URL messaging for every SMS. The application also collates data that lets clients know exactly who clicked on their link thus ensuring ROI on marketing activities. The team has recently launched a unique WhatsApp chat feature, through which a link can be shared on WhatsApp message itself.

The firm is now coming-up with new voice platforms that will add to the value of its services and boost revenue as well. “We are now focused on new lines of services in terms of Intelligent Voice Platform, IoT and big data technologies, which will enable us to stand tall against any new age competition”explains Dinesh.

Having experienced a revenue growth of over 100 percent since its inception, Foxglove now intends to increase its business volume further in the years to come. The firm is also looking at strengthening its presence across India and is eying the Mumbai & Bangalore market for its next growth phase. Driven by an energetic and enterprising leader, Foxglove’s future looks brighter than ever.

A thorough mobile marketing maverick and a perceptive entrepreneur, Abhinav brings to the table 14 years of industry experience. Having held critical positions across organizations, Abhinav today functions as the brain and heart of Foxglove Connect. Abhinav is very active in social work in association with Rotary International. He is also the founder and chairman of Rotary Means Business Gurgaon Networking Fellowship.

Dinesh Pratap Singh, Co-Founder & CBO
An astute business leader with over 12 years of experience in the sales and marketing sector, Dinesh is responsible for the business development at Foxglove Connect. Having spent a decade with leading SMS aggregator, he has become a known figure in the telecom industry.

Offerings: Enterprise Messaging, IVR & Voice Solutions, Hybrid Solutions, 2 Way Messaging & Internet Marketing Services.
Offices: Gurgaon, Chandigarh, Lucknow