We have always heard about how organisations build strategies and tactics to gain more customers and beat their competition. But in the current scenario, irrespective of the size, organisations are fighting another ongoing battle for talent. Attracting and retaining, high performing resources is a constant challenge that HR heads and business leaders have to face. Add to this the complexities of online platforms, rendering a democratic voice to the work force to air their adulation and grievances alike. It has become imperative for companies to work particularly hard to create a positive employer image for themselves in the market.

But what does an organization do to tackle negative online feedback and manage how prospective and existing employees perceive them? They enlist the help of expert employer branding organizations such as Markivis.

Armed with a keen understanding of the industry and a unique consultation to execution approach, this Delhi headquartered organization has cemented its position as a market leader in the employer branding sector.

“Employer branding is not a single isolated service therefore we craft a precise employer branding strategy that undertakes a complete 360-degree approach to manage the entire digital spectrum of our clients brand,” explains Amit Khanduja, Founder & CEO Markivis. In a short span of being operational the young firm has already worked with two of the top five Indian IT companies, one of the top five ITeS companies, and has won over a host of international clients spread across Japan, US and Canada.

360 Degree Approach
Markivis approaches Employer Branding with a 360-degree approach. Its approach encompasses all aspects/touch points that potential candidates can have with an organization, starting from the employee feedback management career page to the digital presence, leadership branding and internal communication. Not leaving behind technology which has become a crucial ingredient for every new age business strategy Markivis aids clients in defining their technology architecture for improving employee experience. The firm has expertise in leveraging communication boosting apps, intranet solution and Augmented Reality or Virtual Reality to showcase content and create a unique experience for recruits and existing employees. Leveraging its expertise in digital marketing, it can help companies craft a digital strategy for connecting with prospective employees.

Effective Employee Feedback Management
An important aspect to create a strong employee image for themselves is effective management of feedback review especially negative employee feedback. Adept at managing employee feedback, Markivis takes

a cue from negative reviews and works with the HR team to conduct internal campaigns that make employees feel positive and optimistic about their future in the organization. The team conducts indepth research, analytics and leverages a model built by MIT to create an overall strategy to help clients respond to and manage negative reviews using various channels and tactics.

Although the markivis service portfolio includes an array of well-defined services, yet, the firm believes in rendering solutions based on the client’s need

organization. The team conducts indepth research, analytics and leverages a model built by MIT to create an overall strategy to help clients respond to and manage negative reviews using various channels and tactics.

Undertaking a four step process to tackle employee branding challenges, Markivis initiates the process by evaluating negative feedback across various platforms. The team then responds to the negative feedback and uses analytics to identify the root cause of issues. Post this, employees are trained to use feedback platforms effectively. The team stays updated with the latest trends in order to stay ahead of the curve.

Markivis’feedback management service also lets clients understand their organizational culture through indepth analytics of employee re¬views. These findings have helped clients plan internal campaigns for their employees.

Solutions not Services
Although Markivis’ service portfolio includes an array of well-defined services, yet, the firm believes in rendering solutions based on the client’s requirements. “We work towards building a solution that charts a path to solve a client’s specific business problems. We do so by using a combination of branding, marketing, analytics and technology,” explains Amit. The Markivis team ensures timely delivery as agreed upon in the initial plan and periodically reviews its work in order to incorporate any changes if required.

Most players in the employer branding industry limit their scope to creating a plan of execution. Going one step further Markivis not only undertakes the responsibility of creating a time bound plan but also works towards execution and takes corrective actions where required. This unique consultation to execution approach ensures that clients meet their strategic objectives. Leveraging its proprietary analytics to provide precise data points to gauge the impact created by each of its interventions, the company maintains a performance review sheet for each of its clients and thoroughly tracks weekly and monthly progress.

Growing from Strength – To - Strength
Built from scratch by Amit team Markivis today includes twelve members, each bringing to the table their specific expertise. 60 percent of the team is HubSpot certified while over 50 percent are Google certified. Employees undergo periodic inhouse training programs that help them stay abreast with industry trends and technologies. With revenues growing 3X and having crossed the $100,000 mark within a year, the company now plans to bring more talent onboard and intends to build a strong presence in the Australian market this year. “We aim to focus on analytics and strengthening our employer branding abilities, which have been our strength so far,” concludes Amit.

Fuelled by the desire to resolve clients’ marketing challenges and cups of caffeine, Amit’s 14 years B2B marketing experience includes expertise in services, solutions and product marketing activities across global markets. An astute business leader and he brings to the table hands on experience with marketing automation tools such as HubSpot, Zoho CRM, Marketo, Pardot and many more.

Offerings:Employer branding, marketing shared services, marketing technology consulting, account based marketing, personal branding

Offices: New Delhi, India; Melbourne, Australia

Amit Speaks: "Employees make your brand. And they also unmake your brand." That is what I tell every CXO level leader I meet. And it resonates with them. Every business leader in the age of Industry 4.0 knows that if you don't take employee sentiment seriously you are playing with fire.”