Every MSME needs access to high-quality strategic and technological resources to build powerful brand voices and robust digital presences to stand out in an oversaturated market. Incorporating AI and automation can help maintain a consistent brand experience across multiple platforms, however, balancing these tools with brand authenticity often leads to inconsistencies that weaken brand recognition. Adapting to rapidly changing consumer behaviors and market trends is essential for staying relevant but demands a level of agility that is not always easy to achieve.

In addition, limited marketing budgets in the early stages require careful financial management to maximize impact. Recognizing the critical gaps that MSMEs face in building memorable brands amidst fierce competition and the digital surge post-COVID, Ascent Insights was established with a clear mission to democratize access to sophisticated brand and digital strategies traditionally reserved for larger corporations.

Ascent Insights is a strategic consulting company that provides high-impact brand strategies and digital transformation solutions, enabling smaller businesses to establish a strong, consistent brand presence across multiple channels. “We support MSMEs through every stage, from strategic planning and brand identity creation to delivering measurable results in ROI and facilitating their transformation from traditional operations to a strategy-driven, AI-enabled business, ensuring they retain their core values and unique identity throughout the process”, says Deepal Mistry, Founder & CEO, Ascent Insights.

The Triad

Ascent Insights follows a unique Trinity Approach, a comprehensive blend of brand strategy, technology, and design. This method combines strategic brand thinking with cutting edge technology and creative design, enabling it to craft holistic brand experiences for MSMEs. The company bridges brand strategy, innovation, and tech, further bolstered by a proprietary Brand Acceleration Program, delivering measurable results within the first quarter of engagement, and providing MSMEs with valuable, fast tracked impact. It also integrates advanced artificial intelligence and proprietary analytics tools into every facet of its branding and strategy work.

Ascent Insights follows a unique Trinity Approach, a comprehensive blend of brand strategy, technology, & design

The strength of Ascent Insights lies in its dynamic and diverse team, comprising strategists, digital innovators, creative technologists, AI specialists, UI/UX designers, and marketing experts. The multi disciplinary team collaborates seamlessly to deliver comprehensive brand solutions, from initial research and strategy formulation to creative execution and technological integration. Furthermore, the company’s in-house brand health assessment tool uses machine learning to analyze market trends, customer sentiments, and competitive landscapes, enabling data-driven, AI-powered strategies optimized with human insights. The design team further enhances this with generative AI tools and creative exploration, ensuring that brands receive a scalable, authentic trajectory that resonates across all touchpoints. In addition, each client is assigned a dedicated Brand Success Manager, ensuring personalized support that helps clients maintain their core brand identity while navigating growth.

Smart Tools for Brand Evolution

Deepal foresees AI-powered, personalized brand experiences as a key driver of future market trends. The rise of conversational branding is reshaping brand consumer interactions, shifting from traditional messaging to a consumer-centric approach that aligns with what the consumer genuinely seeks. Ascent Insights is positioned at the forefront of these advancements, developing innovative tools to enhance brand presence and optimize growth for MSMEs. Among these is an AI-powered Brand Voice Generator, which will help businesses identify areas of improvement and strategically focus on growth segments. Recognizing that MSMEs often struggle to pinpoint where they are stalled, the research-based tool will empower them to understand their unique challenges and opportunities. Ascent Insights is also leveraging an automated brand consistency monitoring system and is developing a Smart Brand Canvas, an AI-driven platform that enables businesses to visualize brand strategy in real-time, providing insights into the direction and effectiveness of their branding efforts.