In an economically developing nation like India where the real estate market is experiencing a significant surge with swelling IT business and industrial sector, the demand for proficient promoters/developers and real estate agents is on the rise. Moreover, as loyalty and honesty are essential in real estate, it can still be found lacking by many practitioners. In today's real estate world, the industry is experiencing positive changes due to stricter working norms imposed by the government. Especially, the ‘City of dreams – Mumbai’ is fully focused on recycling mode of old to new developments (for the next 20 years), and so consultancy is becoming more important due to RERA (Real Estate Regulatory Authority). RERA has provided a sense of security for real estate agents and has contributed to the real estate’s positive reputation among the buyers and investors.

But, today, the real estate and consultancy space is encumbered with many ventures. Hence, with numerous options available, individuals today seek comprehensive consulting services consolidated into a single platform, rather than navigating through various channels. Amidst this dynamic environment, Chembur Properties (Roopam Estate Agency Brand) emerges as a stalwart in property consulting, specializing in the marketing of projects by Tier-I builders.

The Company's Uniqueness

The firm's modus operandi revolves around providing a comprehensive, transparent and reliable property services to the community deploying its 50 years of real estate experience. Though the company has had its presence since 1965 in the industry, its incorporation in 2006 as Chembur Properties, significantly accelerated the business through residential /commercial (lease & outright) property dealings. Today its services are highly sought and recognized by its esteemed clients.

“Roopam Estate Agency was established by my father in 1965, however leaving formal education quite early, I joined him in 1990 and have been actively involved in the real estate industry since then. Over the years, thriving in this industry I have accumulated extensive practical knowledge and experience. When we first started in real estate, the industry was characterized by its challenges and lack of professionalism, with inadequate commitment, dedication, and paperwork.

Despite the rough nature of the field, I persevered and adapted to changing times, embracing technologies such as mobile phones, YouTube, and websites. Also, that’s how Chembur Properties was launched. I designed the website draft, its look and presentation, and boldly launched it in 2006, taking charge of the digital presence in Google search engine. I innovatively captured property footage by mounting a camera on my car, showcasing locations and properties in great detail”, shares Jeetu Chhaabria, MD, COO, CEO, & Content Writer.

Chembur Properties is a leading real estate firm specializing in residential and commercial projects. The company offers a wide range of services including legal process registration, stamp duty, redevelopment, under construction, and project management consultancy. Its unique selling point (USP) lies in its commitment to better serve the clients. Since 2006, it has been a pioneer in digitally showcasing property videos to clients, revolutionizing the property viewing experience and reducing time, fuel, and energy consumption.

Despite initial skepticism, the company's digital founder, Jeetu has demonstrated unwavering dedication and a commitment to innovation. Moreover, the implementation of RERA in 2018 effectively streamlined its processes. The recent pandemic brought about disruption through digitalization revolution, and some developers failed to meet their commitments. However, Chembur Properties adapted and grew its digital knowledge by using QR codes to share property videos. It even started billing the developers to expand their expertise to cover properties in Chembur and soon Mumbai followed to PAN India.

Chembur Properties makes it a priority to present properties effectively & professionally, emphasizing the property over self-promotion

Jeetu stresses, “As real estate enthusiasts, we address each client with the same dedication and care. The process starts with asking specific questions to the clients in order to understand their needs before suggesting any properties. I personally visit and verify properties for sale, ensuring all paperwork is in order. I then share property links and video tours with clients on their request. I use unique code names for properties to quickly identify them. When communicating with clients, I focus on showcasing properties professionally, avoiding unnecessary distractions. My priority is to present properties effectively and professionally, emphasizing the property over self-promotion”. Chembur Properties stands out from other similar websites because it only features one property and one estate agent, offering clear and transparent information for clients. This sets it apart from other portals where multiple agents post the same properties with different details, potentially causing confusion for clients. This unique approach makes Chembur Properties different from other brokers in the market.

Technology is the core of any business today and thus embracing innovation in its real estate business, Chembur Properties has been reshaping its services through AI. It takes effort to incorporate technology into its work, but the payoff is always worth it. Jeetu says, “I've always valued technology and hence I handle everything myself, right from technology choice to implementation. Currently, I have Shyam Shewale, an independent Residential properties Manager and Raman Bali, an independent Commercial Properties Manager on the team. The two are always on the field for end-to end solutions. Soon, I shall be launching a new website which will become a Promoter/Developer tool to sell their projects transparently. The team of this website will be young recruits which will also involve Ankeetaa Chhaabria, my wife, as Chief Organizer. I work at my own pace and don't feel pressurized to compete with others. But, notably, AI is certainly going to be game-changer in the way media marketing agents and estate agents for Promoters/Developers present their properties”.

Growth & Future Prospects

Chembur Properties is certainly on a growth trajectory now, and its professional approach and industry track record have been the key factors in fostering trust among clients and developers, underscoring its commitment to integrity and customer satisfaction. Even, the company’s Google reviews are indicative of its exceptional performance in this regard.

“Upon reflection, I find that I have maintained a high standard and have had no issues with any of my customers till date. In the course of conducting business, adversities, whether positive or negative, are inevitable. Not with standing, my experiences bear testimony to significant personal growth and development, all of which I attribute to my unwavering commitment to honesty. Also, it is a conviction that has guided my principled approach, as I firmly adhere to the notion that principles are pivotal. I will keep spearheading Chembur Properties towards the pinnacle of success”, signs off Jeetu.