FunRide: A Highly Reputed Toy Manufacturing Brand With More Than Three Decades Of Expertise

Sourabh Kachru,PartnerBeing an important phase of our lives, childhood carries plenty of memories laden with fun and happiness. One of the integral aspects of our childhood are toys which are not just any ordinary entities but are special tokens of remembrance of those carefree days. With the magical power of taking us down the memory lane at any time, toys have often turned into family heirlooms when preserved with love and perseverance. Fulfilling the Indian households with laughter and joy for the past few years, FunRide is one of the few well-acknowledged brands for toys and baby products. Standing apart from the other brands due to its distinctive and quality-oriented approach, FunRide has emerged as the market leader amongst baby toy manufacturers in India. An ISO 9001:2008 certified company, FunRide was established five years ago with the objective of fabricating a premium range of toys for children. A completely indigenous firm, the company is a sister concern of Dash, which has been in the toy manufacturing business since 1980 as a well-established and highly reputed brand with more than three decades of expertise under its belt.

Ensuring The Optimum Quality
With a range of over 150 baby products and more than 500 SKUs in various categories such as baby trikes, scooters, walkers, cars, swings and more, FunRide is serving all major PAN India Retail chain stores including Firstcry and Me n Moms in offline mode. Similarly reigning across the e-commerce sector, the company is doing business with Amazon, Flipkart, Firstcry and more across PAN India with 800 plus Dealer, C&F and Distributor Network. "One of the key aspects of our production process is that 90 percent of our manufacturing is done in-house.

Our in- house manufacturing unit is well equipped with modern machines and advanced technology such as Moulding Machine Plant, Metal Fabrication Units, in-house Tool Room, Packaging Machines in the Packaging Department and Material Handling Machines, RM and FG Warehouses.
Our team of quality engineering professionals maintains quality standards through an in-house Tool Room equipped with the latest Scanning and Digitizing Equipment supported with the world-class Milling Machine, Lathe Machine, Surface Grinder Machine, Spark EDM Machine and Drill Machine. With the presence across three continents in various countries of Asia, Africa and South America, our products are regularly featured in the Bestseller list across the categories we are serving," says Sourabh Kachru, Managing Partner, FunRide.

Durable & Safe For Children
Complying with the European EN71 standards and with BIS (Bureau of Indian Standards), FunRide ensures the best quality toys at the best possible prices to stay market-friendly. "Our USP is in manufacturing products that are high-quality, durable, fairly priced and innovative. Since children's toy safety is every parent's priority and concern, we make products that are safe and non-toxic. Our products are specifically made from virgin and non-toxic plastic there by ensuring that children are in no way exposed to harmful chemicals. Being durable and safe for children, our products have gained a wide reputation across the globe as one of the premium choices for parents. We source raw materials from only the best suppliers in the market because the quality and safety of our products cannot be compromised. We have a dedicated Quality Control Department and in-house labs (unit-wise) which ensures quality standards by ensuring several quality checks starting from the procurement of the raw material till it is dispatched from the FG Warehouse," states Sourabh.

With Presence Across Three Continents In Various Countries Of Asia, Africa And South America, Our Products Are Regularly Featured In The Bestseller List Across The Categories We Are Serving

Investing In Innovation
With lots of awards and recognitions received by various associations and Chamber of Commerce, the most prestigious moment for FunRide is Ravinder Kachru, Managing Partner and Founder (Funride Toys and Dash Toys) being honored by the Ex-President of India Shri K R Narayanan at the Rashtrapati Bhawan, Delhi for his contribution in the Toy Trade. "The driving force at FunRide is Innovation. In order to captivate a child's short attention span, we constantly strive to design toys from their point of view. We endeavor through our products, to make the best years of a child's life, a fun, invigorating experience that arouses the curiosity of young minds. We invest a lot in innovation and have our in-house R&D Team. Accordingly, we are expecting to launch our New Toys Collection by Summer 2021. We are a growing company and trying with our sincere efforts to keep the growth steady. Hence, we are growing at a rate of 10 percent annually (in recent times). Our quality monitoring starts from the stage of procurement of raw material and continues right through. The company's engineering services are driven by the most advanced skills and technology in the industry," concludes Sourabh.

Sourabh Kachru, Partner
Sourabh brings a young and energetic mindset to the company to create some of the most loved baby tricycles, walkers, cars, scooters and more.
Office: Ghaziabad