Grazitti Interactive: Empowering Enterprises to Digitally Transform their Businesses

Alok Ramsisaria, CEO,Neeta Ramsisaria, Founder & COO

Alok Ramsisaria, CEO

Neeta Ramsisaria, Founder & COO

In today’s dynamic business environment, IT leaders are dealing with various responsibilities placed in front of them. Also, in this changing technology landscape it is difficult to be an expert at everything. Hence, businesses nowadays are depending on a partner that can fill the gaps and provide them with the best in breed solution. Offering the best in the enterprise support segment while empowering businesses to improve their productivity and profitability is Grazitti Interactive, a Panchkula-based Information Technology & Services provider.

Established in 2008, Grazitti is renowned as a global provider of SaaS products and digital services leveraging cloud, mobile and social media technologies for the benefit of its clients. Besides, the firm is considered a one-stop-shop providing end-to-end services for SMBs and large enterprises.

Dedicated Services
Having secured strong strategic partnerships with technology pioneers like Marketo, Salesforce, Google, Alteryx, Microsoft, Adobe, Khoros, Optimizely, Acquia, Shopify, and Jive, Grazitti combines their platforms with its innovative approach to providing effective, result oriented solutions to its clients. “At Grazitti, we focus on the digital transformation of marketing, sales, and support to compete in the age of digital natives. We are helping hundreds of global companies transform their businesses and save millions,” says Alok Ramsisaria, CEO, Grazitti Interactive. Today, the company has seven offices in five countries and deals with a wide range of clients a diversified set of Fortune 100 companies, non-profit organizations, and government agencies to mid-to-small size organizations. Apart from this, the company is in compliance with all the necessary certifications including HIPAA, ISO 27001, PIMS(BS 10012), SSAE 18 SOC 1 and SOC 2 Type II.

From implementing standalone solutions to optimizing the entire support lifecycle, Grazitti’s holistic services enable enterprises to realize operational efficiencies and gain competitive differentiation. The firm specializes in marketing automation, marketing support and marketing solutions Salesforce solutions, implementation and integrations web development, and design. The firm excels in providing a gamut of web services that include building online communities, e-Commerce stores, websites, optimizing CRMs(especially Salesforce), providing marketing automation and data analytics services and more. The firm also takes pride in its flagship product Search Unify which is a unified cognitive search platform that helps businesses transform their support and self-service.

In the current era of digital transformation, embracing core technologies is critical to keep up with rapidly shifting business models. Grazitti understands the fact and leverages next generation technologies like Artificial Intelligence, Machine Learning, Natural Language Processing and more to advance its portfolio while offering the best solutions to customers. For instance,
Search Unify’s platform enables you to build AI-powered apps to elevate self service and support functions.

Apart from that, enterprises today are facing multiple challenges while delivering superior customer service. Some of the challenges are lack of innovation in customer service, lack of personalization for customers, lack of insights into user behavior, and need for upskilling employees. From a ‘go-to-market’ strategy to driving engagement and sales, delivering world class service experiences scaling operations, and making data driven business decisions, Grazitti helps its customers solve these challenges by leveraging nextgen technology platforms.

From implementing standalone solutions to optimizing the entire support lifecycle, Grazitti’s holistic services enable enterprises to realize operational efficiencies and gain competitive differentiation

Employee Centric
Grazitti is equipped with a qualified team of certified professionals (certified in disciplines like Marketo, Salesforce, Hubspot, Alteryx and more) that is committed to provide quality services with agility. Besides, Grazitti offers complete transparency in its processes & pricing, which enables the firm to hold the reputation of a trusted business partner in the market. “Our emphasis has always been on providing innovative solutions, which has helped us gain an edge in the industry,” added Neeta Ramsisaria, Founder, Grazitti Interactive.

Neeta Ramsisaria, Founder & COO

Today, where most of the organizations focus only on customer satisfaction, Grazitti stands apart by taking care of its employees too. Being a people first organization, Grazitti offers best-in-class compensation and benefits in its regional offices. “Apart from perks & benefits, we are also committed to upskilling our people by training them, offering them the opportunity to work closely with customers in an on-site environment, and travel extensively for international events,” added Neeta.

Future Roadmap
No wonder with such dedicated services Grazitti has successfully bagged a sizeable clientele including GE Healthcare, DCG One, Wiley, Turnitin, Fitbit, Centrify, HortonWorks, Marketo, Glassdoor, Caslon, Tri Pointe Group, Trident Group and many more. Also, the firm has been growing around 50 percent YoY for the last three years beating the digital growth average of most majors. In the coming years, the firm aims to keep doing the good work while planning to expand its global presence across geographies to get closer to customers. “Apart from having offices in the Chandigarh region and Gurgaon in India, we are well-established in the US, Canada, Australia, and Singapore. In 2019, we opened new offices in Sunnyvale and Edmonton. Now we’re looking to expand into Europe as well,” concludes Alok.

Alok Ramsisaria, CEO
Alok is a first generation entrepreneur with 30 years of experience in marketing, technology and consulting. Prior to Grazitti Interactive, he has set up marketing operations for companies like Regalix, Terasyn Technologies, and as CTO, developed 3d configurators at coVeda. He holds a B.Tech in Computer Science from IIT Delhi and an MS from UNC, Chapel Hill.

Neeta is a versatile leader who has donned many hats while growing Grazitti Interactive from the proverbial garage to over 600 people. As a pioneer in Ajax development, analytics, and SaaS model delivery, she has brought strong technical and operational leadership to the company. She’s a gold medalist of the MSc (Statistics) program at Punjab University and an MCA from Thapar University.

Offices: Panchkula (Headquarters), Mohali, Gurgaon, and five offices in the US, Canada, Australia and Singapore

Offerings: Services (Online Communities, CRM, Marketing, Web Development, Design, Analytics and more) Solutions and Products( SearchUnify, Sinergify)