With India's projected economic rise and a burgeoning middle class, the hospitality sector is experiencing a surge in domestic and international travel demand. Hotel chains, both Indian and international, are capitalizing on this opportunity by expanding into tier 2 and tier 3 cities, where business and leisure travelers are on the rise. This has led to intense competition, driving improvements in service standards, competitive pricing, and innovative marketing strategies. Despite the positive trends, customers in the hotel industry face specific challenges. In consistent room rates between online travel agencies (OTAs) and direct hotel websites cause dissatisfaction among guests. Booking experiences can be frustrating due to unclear pricing and limited room availability. Additionally, post-pandemic, customers have become more conscious about room cleanliness, while an over-reliance on technology may hinder personalized hospitality and guest interactions. Slow response times to queries or reservations further impact the customer experience. INFINITEA HOTELS & RESORTS stands out as a distinguished player in this dynamic market, focusing on upscale and boutique full-service hotels in the 6-50 room segment. Recognizing the potential in smaller inventory hotels, the brand aims to provide exception al experiences and address customer pain points to enhance satisfaction and loyalty.

Since its inception, INFINITEA has embarked on an exciting journey as the company has successfully carved a niche for itself in the

Indian hospitality sector and aims to further expand its footprint across the country, especially in off beat locations.

With a focus on first-mover advantage, INFINITEA has identified promising destinations like Mukteshwar in Uttarakhand and Ayodhya in Uttar Pradesh for geographical expansion. One of the key highlights of the companys growth has been its emphasis on opening Infinitea Teerth properties in religious and spiritual locations such as Ayodhya, Haridwar, Shirdi, and Varanasi. “This strategic focus al lows the brand to tap into the demand from travelers seeking spiritually enriching experiences at these revered destinations”, adds Yogesh Bhatia, Chief Operating Officer.

INFINITEA HOTELS & RESORTS redefines hospitality with a brand promise of 'Happiness Unforgettable

Promising Tranquility & Boutique Bliss
INFINITEA offers upscale and boutique full-service hotels, focusing on the 6-50 room segment. Currently operating in picturesque locations such as Mcleod Ganj (Fortune Park Moksha), Dharamshala (Infinitea Centric Dharamshala), Palampur (Infinitea Dakbunglow Palampur & Infinitea Sports Club and Tea Garden Resort), and Bir (Infinitea Retreat Bir), the company provides exceptional amenities and facilities, including top notch wet and dry amenities, locally sourced Kangra teas, and 24-hour room service. “Guests can indulge in luxurious spas, rooftop infinity pools, and sports bars like Googly while savoring delectable dishes at the all day dining restaurant Nutmegg”, says Yogesh.

INFINITEA stands out from other players in the hospitality segment through its unwavering focus on personalized guest experiences. From curating special menus to proactively reaching out to guests before check in to understand the unique requirements, the company ensures that each guest feels valued and cared for. With an inhouse feedback system, constant guest interactions, and prompt guest recovery measures, INFINITEA is committed to addressing concerns and providing exceptional service, setting it apart as a brand that prioritizes individual guest needs and satisfaction.

INFINITEA has an ambitious future roadmap that includes opening new properties in Gopalpur and Mukteshwar (INFINITEA RESORT & SPA), where the company has already acquired land and commenced work. Additionally, the brand is actively signing hotels under management contracts across various locations in India. With a vision of establishing 30 hotels within the next 8-10 years, owned and managed, INFINITEA is determined to achieve its goals and create a strong presence in the hospitality industry.