TARSAN is a pioneering business organization that has been able to make impressive strides in the performance-based marketing and advertisement market. Operating with the motto of Understand Strategize Deliver, the company was set out to understand the client’s requirement, strategize an effective plan and deliver the results in the most efficient manner. The company has been in performance and branding campaigns, social media solutions, SMS and email, mobile subscriptions and display campaigns for some time now and the quality of their offerings have helped them to build a positive reputation in the industry. Recently, TARSAN was awarded Gold Medal at DIGIXX 2022 which was organized by Adgully for their user acquisition campaign for a client in the Mobile and Apps Marketing category and this acts as a testament that showcases their quality. TARSAN is also unique in the sense that all their employees are working from home which has also helped them to deal with the pandemic with relative ease. Over the years, TARSAN has worked with companies across multiple industry verticals and have acquired clients from US, Canada, UK, Germany, other EU countries, Middle East, SEA, Japan, Korea, and China to name a few.

TARSAN believes that cutting-edge technology, experienced team members, good relationship with customers and partners are the pillars of success for any organization. With the help of a strong enthusiastic team that constantly leverages their understanding of dynamic channels of advertising the company is offering unmatchable solutions to overcome every challenge faced by advertisers and publishers in the digital world. Another aspect that helps TARSAN to stand out from the crowd is the value addition and cost-efficiency of their offerings. Being a result-oriented firm, the company ensures that their clients get quantifiable results with best

returns on investment. Apart from all this, TARSAN is also able to work across the globe with varied ad formats and ad inventories. They keep the Customer Acquisition Cost(CAC) as per the client’s requirement and try to ensure the Return on Ad Spend in control as per the client’s requirement. This adds to their appeal and helps the firm to increase their market presence on a constant basis.

Over the years, TARSAN has worked with companies across multiple industry verticals and have acquired clients from US, Canada, UK, Germany, other EU countries, Middle East, SEA, Japan, Korea, and China to name a few

While talking more about their offerings, Tarun Nayyar who is the founder and CEO of TARSAN adds “We have different department of experts like Media buying, Affiliate Marketing and Analytics & Performance. Our teams optimise the campaign to get the required CAC & ROAS for the client. We use 3rd party tools like Adplexity to gather information on market trends, competition, product, store value and other related data to improve our media buying. Sources of our traffic include mobile inventory through direct publishers who are app owners, other traffic includes publishers with SDK traffic, in-app traffic, programmatic media buying through DSPs/RTBs, different app stores and premium affiliates tested over the years. We have exclusive tie-ups for OEM traffic for APK installs and FOTA pushes for acquisitions. Our team learns and optimises the campaigns towards user acquisitions. We also run retargeting campaigns on the acquired users for conversions thus improving the ROAS”.


Adding more about their future plans, Asim Banday, Vice President - Business says “Having developed VAS products and launching it in multiple countries in the previous years, this year our focus has been to develop two new lines of businesses to complement our existing business of user acquisitions. With constantly evolving and developing digital space we are currently experimenting with implementation of AI in App marketing. This is being developed with exclusive partnership with companies providing AI as SaaS for business. We are now developing our own Gaming apps as well. TARSAN is also in talks about acquiring a hot selling Nutra product which will help us get into the e-Commerce space & later launch other product lines. To expand our client base, we keep on exhibiting and attending Marketing & Advertising summits across different countries and to expand our operations in European markets we are now exhibiting at Affiliate World – Europe at Barcelona in July 2022”.