M'loyal: A Trendsetter in Customer Loyalty Industry that Deploys Advance Technologies for Better Customer Experience

Sabina Kamal, COO,Vineet Narang, CEO

Sabina Kamal, COO

Vineet Narang, CEO

Acquiring new customers can be five time more costly than retaining an existing customer. Deep discounts and coupons were some other tricks that worked for years but today, customers have moved beyond this legit trick. What keeps them stick to a brand is loyalty. But loyalty cannot be built with a single act of goodness. It takes an entire organization (every department from entry to exit) to create that experience which will result in loyalty. In the present scenario, retailers are constantly focusing on customer retention and introducing various loyalty programs to retain them by creating an experiential journey. Customer retention not only results in big payoffs for retailers, but also boosts their profits by 20 percent(Beagle Research Group).

Omnichannel is the new marketing technology revolutionizing how retailers can truly master in formulating & managing customer retention at larger scale. As per Aberdeen Research, organizations with well structured omnichannel customer experience strategies experience 91 percent(on average) higher year over year increase in customer retention rate, com¬pared to those without. Facilitating retailers to craft their own Omnichannel brand loyalty program instantaneously and go live across all stores is Paytm m’loyal. “m’loyal has been instrumental in shaping the Indian retail loyalty landscape. Over 91 million loyalty members, 200+ brands and quarterly sales of over Rs.20 billion make m’loyal by far the largest loyalty network,” avers Vineet Narang, CEO, m’loyal.

A Boon for Retailers
Established in 2008, m’loyal is India’s first SaaS based loyalty marketing business platform which aids retailers & businesses to acquire, engage and reward their consumers in the revolutionary way. The platform offers an array of luxury services & privileges, including customized rule engines & mobile app and loyalty programs websites & reward store, automated customer lifecycle management(CLM), predictive loyalty sales modeler, instore pop-up coupons and more. This comprehensive Omnichannel self-serve mobile loyalty data analytics & precision marketing platform amalgamates mobile technology, AI, Big Data insights with web-based CRM and visual analytics to generate outstanding business results for enterprises. m’loyal not just compiles with all online e-Commerce engines, but also integrates with business POS and social/web/mobile channels to capture customer analytics and
cluster them according to their purchase, frequency, and product category usage. Atop, the platform builds analytic based campaigns and performs real time conversion from data capture to knowledge and insights to action across all customer channels, ascertaining personalization of customer experience and maximization of the RoI for retailers. This makes m’loyal stand apart from the crowd.

m’loyal is India’s first SaaS based Omni channel loyalty marketing business platform which aids retailers & businesses to acquire engage and reward their consumers in the revolutionary way

The exceptional customer retention requires relationship building, personalization, latest technology top rated customer service, creative marketing and consistent cross-channel selling and Paytm m’loyal furnishes all these. A boon to both customers as well as retailers m’loyal drives incremental revenue that directly impacts loyalty sale (up to 70 percent in some brands). “The ease of deployment hasslefree SAAS model and fanatic functionality make m’loyal the most desirable tool for CMOs, entrepreneurs and marketers,” adds Sabina Kamal, COO, m’loyal.

m’loyal has been excelling in offering best-in-class solutions to its clients since its starting days. With AI-driven revenue forecast & predictive analytics, BOT(NPS-based feedback capture & customer support), facial recognition, real time RoI tracking communication the application manages automated customer engagement solution for clients. Features like Dynamic Personalized Shops Gamification and Influencer Program modules provide personalized customer experience and aid brands to enhance their products/services along with production efficiency & inventory management.

m’loyal is soon going to launch m’LoyalSHOP m’LoyalSTARZ (rewards marketplace) and m’LoyalTARGET(customer acquisition ecosystem for hot targeting) in the latest versions beside IoT driven instore shopping experience and walk in management. These revolutions are devised by a team of technocrats who not only bring-in global exposure, but have also been instrumental in evolving & shaping the Indian customer loyalty landscape. With such dedicated offerings & team, m’loyal has witnessed three-fold revenue growth and targets to achieve 10x increase by this year end while associating with 10,000 medium & small merchants. It has also bagged 200+ prestigious clients(Asia PAC)including Domino’s, Baskin Robbins, TGIF, Inc 5 Lacoste, Cinepolis and Select Citywalk Mall to name a few.

Vineet Narang, CEO
Vineet is a renowned technocrat having 14+ years of business & technology experience in the international as well as national markets. Before establishing MobiQuest, he has successfully setup another startup Xceed IT Solutions.

Sabina Kamal, COO
A gold medalist & university topper from AMU University Sabina upholds 14+ years of experience in the web, e-Learning and Interactive media industry. She has worked with brands like Sony, TVS, Canon, Ricoh, Dominos, Mckinsey John Deere Telstra and many more

Offices: Noida, Mumbai and Bangalore
Services:Customer Acquisition Cloud, Customer Rewards Cloud and Customer Engagement Cloud

•Best Mobile & Digital Market Service Provider from World Brand Congress
•Best Customer Loyalty partner from India Retailer Forum
•Aegis Graham Bells Award for Customer Excellence in Loyalty
•Star Retailer Award for Best Loyalty Solution Provider
•Franchise Supplier of the Year Award from Franchise India