Matrix Comsec: Security And Telecom Solutions For Modern Enterprises

Ganesh Jivani,Managing Director

Ganesh Jivani

Managing Director

For any business, geographic expansion is one of the best ways to increase sales and boost the reach and presence of the brand. However, every geographic expansion ­ domestic or global ­ brings challenges around infrastructure security, employee attendance management, and enterprise communication. Gujarat-based Matrix Comsec comprehensively solves these challenges with a broad range of security and telecom solutions.

Matrix's solutions include Video Surveillance Solutions, Access Control, Time Attendance and Telecom Solutions. Comprehensive range of Video Surveillance Solution includes Video Management System, Network Video Recorder, and IP Camera. The pandemic has ushered corporates to opt for contact less Access Control and Time-Attendance Systems to ensure employee compliance and recording attendance.

Telecom solutions such as Unified Communications, IP-PBX, Universal Gateways, VoIP and GSM Gateways, and Communication terminals ensure seamless communication across multiple locations. These solutions are tailor-made for large organizations and small-to-medium-sized enterprises and businesses (SMEs and SMBs) with a multi-location presence. Matrix's solutions meet the requirements of various industries, including manufacturing, logistics, BFSI, healthcare, hospitality, education, government, defence, and more.

Journey Of Three Decades
The Matrix journey that began with one employee, one product, and one customer in 1991 has grown into a team of 700 employees, winning the trust of over a million customers through a robust network of 2,500 system integrators. Today, Matrix enjoys a global presence in more than 50 countries, including the USA, Canada, Germany, Italy, Portugal, Spain, Australia, Thailand, Vietnam, the Philippines, UAE, Saudi Arabia, and South Africa.

By continually committing resources above 40 percent to research and development, the company has designed over 50 innovative and distinct products that cater to a wide range of modern enterprise requirements. These products have won numerous prestigious national and international awards for design and aesthetics, including iF Germany, Red Dot Singapore, Good Design Japan, and India Design Mark.Matrix aims to deliver high-performance and user-friendly
products that focus on preventive security while improving employee efficiency. Notably, customers can seamlessly integrate these products into the existing third-party solutions, which will protect both their current and future investments.

Customer-Centricity, Cost-Effectiveness, And 24/7 Support
"When it comes to designing products, we rely on the feedback from our sales team as they better understand the customer pain points," says Ganesh Jivani, managing director at Matrix. "Our R&D team is dedicated to designing tailor-made, cost-effective solutions for our customers. Armed with these customer-centric solutions, the marketing, sales, and technical support team makes earnest efforts to reach out to the market.

"Matrix's go-to-market strategy is a complex mix of trade fairs, exhibitions, roadshows, and advertisements. The company relies heavily on a network of trained consultants, resellers, system integrators, and distributors. "Substance" is another core value that the Matrix team strives to achieve. "We try to achieve `substance' in everything we do ­ technology, applications, functions, features, performance, flexibility, reliability, and support. For us, this means going deeper and not just maintaining an impressive facade," highlights Jivani. Hence, the core business strategy of Matrix revolves around value differentiation: the team works hard to create distinction in everything, from product design and manufacturing to marketing, sales, and support.

Believing that a delighted customer is the best brand ambassador, Matrix provides 24/7 technical support for prompt and sincere after-sales services. Its trained partners around the globe make the installation process seamless and safer. Round-the-clock support, avant-garde solutions, and an emphasis on providing seamless corporate connectivity by acing the three Ss of communication ­ smooth, scalable, and secure ­ have helped Matrix grow into a trademark of trust and reliability for customers.

Matrix aims to deliver high-performance and user-friendly products that focus on preventive security while improving employee efficiency

Culture Of Competence And Innovation
A few of Matrix's notable customers include Burger King, Adani Enterprises, Apollo Hospitals, PepsiCo, Hyatt, Hindustan Unilever Limited, Schneider Electric, and Shapoorji Pallonji. The company has been successfully serving customers by promoting a work culture that values the competence and skills of employees and encourages them to share new ideas to drive performance.

By continually investing in R&D and upholding the importance of artificial intelligence (AI) and machine learning (ML) in meeting the new-age customer requirements, Matrix has a range of cameras ­ Turret Series and Ruggedized ­ all set for release. These cameras will feature core technologies like image optimisation and intelligent video analytics to ensure persistent performance. Matrix has also recently launched new Enterprise Network Video Recorders (ENVRs) for medium and large enterprises.

With in-built video management software (VMS), these ENVRs combine all three surveillance functionalities ­ video management, recording, and storage ­ in one device. The other innovative products that Matrix has lined up include the COSEC ATOM series that imbibes various contactless credentials using Bluetooth Low Energy (BLE) and the COSEC face recognition software.

Besides innovating and building cutting-edge products, Matrix plans to expand its channel network by appointing system integrators across all crucial markets in India and overseas. "We will continue working closely with customers to increase visibility and trust in Matrix products and services. Also, since we are a relatively new player in the rapidly-growing video surveillance and people mobility management markets, we believe we have plenty of headroom for further growth," concludes Jivani.