Sivaraman S
Founder
At the center of this shift is the print-on-demand (POD) model, which eliminates the risks of bulk production and unsold stock. While POD has long been a global startup favorite, in India the movement found its true champion in Qikink.
Founded in 2016 by Sivaraman S, Qikink entered a market where POD was practically unheard of. For aspiring fashion entrepreneurs, the choices were stark, gamble capital on bulk manufacturing or shelve their dreams.
Qikink changed that equation by offering a drop shipping model tailor-made for India where sellers could start with minimal investment, lean on Qikink’s backend, and focus on building their brand identity. This simple yet powerful pivot made Qikink a pioneer and, over time, the undisputed leader in India’s POD ecosystem.
Solutions for Growth
What sets Qikink apart is its ecosystem approach. Unlike simply printing t-shirts, it offers over 200 white-labeled products, including custom neck labels and packaging, green mailers, and drop-shipping e-Commerce integrations.
By launching new products every week that stay in front of fashion, Qikink has evolved to
be a growth partner rather than a vendor. Its competitive price starting from ₹20 ensures entrepreneurs can scale without sacrificing capital.
A 200-strong workforce powers this engine from a vast 50,000 sq.ft. facility where fabric procurement, stitching, printing, checking, and shipping all occur under one roof. Such close integration is a relative novelty in India's dispersed supply chains. The culture emphasizes innovation, whether through tech automation or customer-first support that helps new entrepreneurs navigate their early hurdles.
Quality Meets Technology
POD lives and dies by customer experience. At Qikink, multi-stage quality checks, machine calibrations, and continuous staff training ensure consistency across millions of orders.
Technology amplifies this promise features like automated return routing, accounting dashboards, and branded tracking pages simplify logistics for sellers while enhancing end-user satisfaction.
India’s COD-heavy market posed unique challenges, with high return rates threatening profitability. Instead of avoiding the issue, Qikink innovated lower COD fees, return-friendly policies, and affordable branding add-ons helped sellers safeguard margins and scale without fear. It also doesn’t charge for return shipping amount for undelivered orders. What was once a structural problem became a competitive advantage.
Qikink’s impact can be seen in brands like Fully Filmy and Frankly Wearing, which leveraged its platform to turn niche ideas into sustainable businesses. With over 18,000 active brands onboard, the company has become the invisible backbone of India’s creator economy.
Recognized by Fortune India, The Hindu, Zee Business, and Business Standard, Qikink has cemented its reputation as more than a service provider it’s a market maker. In 2022, its founder was honored by the Tamil Nadu government for contributions to the printing industry.
Looking Ahead
In the future, the company is set to expand product lines, roll out advanced tech platforms, and strengthen eco-friendly offerings, aiming to put Indian POD on the global stage. In just under a decade, Qikink has turned the once-niche idea of POD into a thriving ecosystem. As India’s digital entrepreneurs rise, Qikink remains the silent partner, stitching their dreams into reality one custom print at a time.
A 200-strong workforce powers this engine from a vast 50,000 sq.ft. facility where fabric procurement, stitching, printing, checking, and shipping all occur under one roof. Such close integration is a relative novelty in India's dispersed supply chains. The culture emphasizes innovation, whether through tech automation or customer-first support that helps new entrepreneurs navigate their early hurdles.
Quality Meets Technology
POD lives and dies by customer experience. At Qikink, multi-stage quality checks, machine calibrations, and continuous staff training ensure consistency across millions of orders.
Technology amplifies this promise features like automated return routing, accounting dashboards, and branded tracking pages simplify logistics for sellers while enhancing end-user satisfaction.
With Qikink, creativity meets scale without the burden of inventory or capital risk
India’s COD-heavy market posed unique challenges, with high return rates threatening profitability. Instead of avoiding the issue, Qikink innovated lower COD fees, return-friendly policies, and affordable branding add-ons helped sellers safeguard margins and scale without fear. It also doesn’t charge for return shipping amount for undelivered orders. What was once a structural problem became a competitive advantage.
Qikink’s impact can be seen in brands like Fully Filmy and Frankly Wearing, which leveraged its platform to turn niche ideas into sustainable businesses. With over 18,000 active brands onboard, the company has become the invisible backbone of India’s creator economy.
Recognized by Fortune India, The Hindu, Zee Business, and Business Standard, Qikink has cemented its reputation as more than a service provider it’s a market maker. In 2022, its founder was honored by the Tamil Nadu government for contributions to the printing industry.
Looking Ahead
In the future, the company is set to expand product lines, roll out advanced tech platforms, and strengthen eco-friendly offerings, aiming to put Indian POD on the global stage. In just under a decade, Qikink has turned the once-niche idea of POD into a thriving ecosystem. As India’s digital entrepreneurs rise, Qikink remains the silent partner, stitching their dreams into reality one custom print at a time.
