Mohammad Owais
Director
Founded in 1997 by a passionate sports enthusiast, Sega Shoes was born out of a clear need of reliable, high-quality football shoes for Indian athletes. At a time when good sports footwear was both scarce and expensive, it entered the market as a breath of fresh air, determined to bridge the gap between price and performance. Over the years, it has become a household name, earning the trust of sportsmen, students, and professionals nationwide.
What makes it different? It’s not the shoes, it’s the heart behind them. Based on the sound pillars of quality, price, and sports integrity, Sega Shoes stays true to the vision of its visionary founder, to provide every sportsman with shoes that perform under pressure. With complete in-house manufacturing, it has complete control over every step, ensuring consistency, durability, and innovation at every stage. Its vibrant, bold logo is not a symbol, it’s a statement of movement, of striving, and of the athlete’s unyielding commitment to excellence.
Tailored Innovation
From the muddy kabaddi fields of the South to the wrestling arenas of Punjab and cricket pitches of urban India, Sega Shoes has crafted a comprehensive, sport-specific portfolio. The brand offers a broad range of football cleats, kabaddi shoes, cricket spikes, marathon runners, and gym trainers, each designed with performance nuances tailored to the sport’s demands.
One shining example is the Marathon running shoe, a perfect balance of affordability and professional-grade performance. Loved by athletes nationwide, this shoe reflects its deep commitment to continuous innovation. The company works closely with athletes, coaches, and sports academies, embedding user feedback into each design iteration to deliver precision-engineered footwear that excels on the field.
Sega Shoes’ two expansive manufacturing units, spanning over 6 lakh sq. ft., are marvels of operational efficiency. By producing everything in-house from custom molds to rubber outsoles, the brand
guarantees quality control that many competitors, reliant on third-party vendors, simply can’t match. But beyond scale lies substance.
It is also deeply committed to sustainable innovation. The company has pioneered the use of eco-friendly, water-based adhesives, ensuring safer working conditions and reducing its environmental footprint. A unique feat? It even manufactures its plastic molding machines, a move that cut production lead time from 90 days to just 21, dramatically improving responsiveness to market trends.
From Local Streets to Global Arenas
To serve its vast and growing customer base, it has built a robust distribution ecosystem. Warehouses in South India, Bihar, and Punjab, alongside an expanding network of retail showrooms, ensure that the brand’s products are accessible even in the remotest corners of the country. This smart logistics planning means faster deliveries, better stock management, and real-time market insights.
Its ambition doesn’t stop at Indian shores. The brand has successfully made its mark in global markets, particularly in the UK and Europe, where its kabaddi and wrestling shoes have garnered top rankings. It’s a proud milestone, not just for it but for the Indian sportswear industry as a whole.
At the heart of Sega Shoes’ success is a powerful connection with its customers. With over 3,000 satisfied clients, the brand continues to forge strong relationships through direct engagement. Regular forums with athletes and retailers help Sega Shoes refine its offerings, such as specialized shoes for South India’s slushy terrains or breathable uppers for the arid North.
The brand’s openness to feedback has transformed one product into a sensation, the Marathon running shoe, which has democratized access to quality running gear for thousands. It’s stories like these that underscore its mission, empowering real athletes with real solutions.
Challenges Turned Catalysts
Like every pioneering brand, Sega Shoes’ journey wasn’t without hurdles. Early challenges included limited consumer awareness of sport-specific footwear and inconsistent access to high-quality raw materials. But adversity sparked ingenuity. Sega Shoes invested in worker training programs, overhauled production processes, and introduced new technologies to streamline operations without compromising on quality.
Recognition followed. It was named one of India’s top manufacturers by Industry Outlook Magazine, a testament to its excellence, resilience, and market-shaping influence. Its commitment to 100 percent water-based adhesives further reinforces its position as a sustainable leader in the industry.
It’s not just a brand, it’s a movement. A movement toward accessible excellence. A movement that began with a single vision and continues to inspire athletes and everyday users alike. As it continues to evolve, combining innovation, sustainability, and global reach, one thing remains constant, which is its mission to put the perfect step forward for every journey. Whether on the football field, a village wrestling pit, a global running track, or a boardroom floor, it is revolutionizing footwear, one step at a time.
Future Vision
Sega Shoes’ vision doesn’t end at the finish line. The brand is preparing to enter the world of formal leather shoes, marrying craftsmanship with affordability.Meanwhile, the brand is doubling its bet on digitalization, scaling up its presence on online platforms like Flipkart, Amazon, and Ajio to meet the growing demand for online shopping. Through focusing on speed, design, and direct-to-consumer strategies, Sega Shoes is poised to continue its growth and success in the modern retail landscape.
It is also deeply committed to sustainable innovation. The company has pioneered the use of eco-friendly, water-based adhesives, ensuring safer working conditions and reducing its environmental footprint. A unique feat? It even manufactures its plastic molding machines, a move that cut production lead time from 90 days to just 21, dramatically improving responsiveness to market trends.
From Local Streets to Global Arenas
To serve its vast and growing customer base, it has built a robust distribution ecosystem. Warehouses in South India, Bihar, and Punjab, alongside an expanding network of retail showrooms, ensure that the brand’s products are accessible even in the remotest corners of the country. This smart logistics planning means faster deliveries, better stock management, and real-time market insights.
Its ambition doesn’t stop at Indian shores. The brand has successfully made its mark in global markets, particularly in the UK and Europe, where its kabaddi and wrestling shoes have garnered top rankings. It’s a proud milestone, not just for it but for the Indian sportswear industry as a whole.
Sega Shoes is not just a brand, it’s a movement toward accessible excellence, empowering every sportsperson with footwear that performs under pressure
At the heart of Sega Shoes’ success is a powerful connection with its customers. With over 3,000 satisfied clients, the brand continues to forge strong relationships through direct engagement. Regular forums with athletes and retailers help Sega Shoes refine its offerings, such as specialized shoes for South India’s slushy terrains or breathable uppers for the arid North.
The brand’s openness to feedback has transformed one product into a sensation, the Marathon running shoe, which has democratized access to quality running gear for thousands. It’s stories like these that underscore its mission, empowering real athletes with real solutions.
Challenges Turned Catalysts
Like every pioneering brand, Sega Shoes’ journey wasn’t without hurdles. Early challenges included limited consumer awareness of sport-specific footwear and inconsistent access to high-quality raw materials. But adversity sparked ingenuity. Sega Shoes invested in worker training programs, overhauled production processes, and introduced new technologies to streamline operations without compromising on quality.
Recognition followed. It was named one of India’s top manufacturers by Industry Outlook Magazine, a testament to its excellence, resilience, and market-shaping influence. Its commitment to 100 percent water-based adhesives further reinforces its position as a sustainable leader in the industry.
It’s not just a brand, it’s a movement. A movement toward accessible excellence. A movement that began with a single vision and continues to inspire athletes and everyday users alike. As it continues to evolve, combining innovation, sustainability, and global reach, one thing remains constant, which is its mission to put the perfect step forward for every journey. Whether on the football field, a village wrestling pit, a global running track, or a boardroom floor, it is revolutionizing footwear, one step at a time.
Future Vision
Sega Shoes’ vision doesn’t end at the finish line. The brand is preparing to enter the world of formal leather shoes, marrying craftsmanship with affordability.Meanwhile, the brand is doubling its bet on digitalization, scaling up its presence on online platforms like Flipkart, Amazon, and Ajio to meet the growing demand for online shopping. Through focusing on speed, design, and direct-to-consumer strategies, Sega Shoes is poised to continue its growth and success in the modern retail landscape.
