The recent outburst of technology has changed the way we see ourselves and our household equipments. Ten years back if I told you that you can make ice creams in your house, majority would have laughed but many won’t be surprised if I would have told you the same thing now. Beginning from this curiosity of making products that could make the life of people easier and less complicated, Orbit Electrodomestics started their operations in 2004 when the Indian electronics industry was not even keen about concentrating on the household sectors, especially the kitchen equipment realm. The company is the brainchild of Rajeev Shukla who is an entrepreneur and innovator by nature and has made it his aim of making the life of people more seamless by creating products that are now rapidly changing everyone’s idea of a normal kitchen layout.

Growing into a Household Name
With the tag line of ‘Living Life with You Everyday’, Orbit Electrodomestics strives to constantly innovate and upgrade their products to become the most recognized brand in the industry. The company follows European standards to ensure the quality of their products. The firms’ product portfolio has developed and evolved over the years like the brand itself. “In the beginning we were mainly concentrating only on the kitchen appliances industry and we were dealing with just 10 products. With our constant crave for improvement and perfection we have grown into one of the trusted names in the industry and now we have spread across various verticals like garment care, cleaning aid, and personal care and our service portfolio as of now consists of 150 products”, says Rajeev Shukla, Founder and MD, Orbit Electrodomestics.

Offering products ranging from 300 to 3000 rupees, the products of Orbit Electrodomestics now consists of sandwich grillers, popcorn makers, vacuum cleaners, trimmers and table fans to name a few. This

wide variety of products helps the company to cater to a wider array of audience and this in turn helps the company to increase their market presence. The range and multi functionality of the products of Orbit Electrodomestics are so good that their competitors have tried copying them with little or no success. For a company that predominantly concentrates on the retail household space, their ability to manufacture user friendly products of the highest quality have helped them to include a number of companies to their clientele and now they cater to various organizations like Unilever, Sun Pharma, Glenmark and Cipla.

With the tag line of 'Living Life with You Everyday', Orbit Electrodomestics strives to constantly innovate and upgrade their products to become the most recognized brand in the industry

Backed by Unique Approach
Apart from the superior quality and innovative nature of their products various other factors have played an integral part in the success of Orbit Electrodomestics. “We use different channels for selling our products. Apart from the sales through retail chain stores and distributors, we have recently used online trading and our products are now available on both Amazon and Flipkart. This has helped us to increase our reach and we are getting good responses in terms of sales. We are gold sellers in both Flipkart and Amazon with an impressive amount of sales and great user reviews”, says Rajeev.

The company has also set down a clear marketing strategy which involves them participating in various national and international exhibitions which not only helps them to market their product, but also allows them to interact directly with the customers and get valuable input from them regarding the type of products they are looking for and the price expectations in the customers mind. Another important factor which gives Orbit Electrodomestics an edge over its competitors is the quality and efficiency of their after sales services. With a pan India network of service centers the company is able to provide after sales services in every nook and corner of the country.

All these combined with years of accumulated data the company has gathered over the years allows them to identify the products that are doing well and the ones that are slowing down. This helps the company to take timely actions when it comes to creating new products or upgrading the existing one.

Orbit Electrodomestics has planned out a clear road map for their future which includes the company continuing with the innovations and bringing in new and improved products into the market to attract new customers and sustain the existing ones.

After completing his Bcom from Government College Ajmer he has been working round the clock to create a company that can make a positive impact on the life of an individual. Through his domain expertise and experience, Orbit Electrodomestics has now developed into one of the most sought after names in the industry.

Office Headquarters: Mumbai
Offerings: Sandwich Grillers, Popcorn Makers, Vacuum Cleaners, Trimmers And Table Fans