Atish Shah & Ashil Shah
Founders
This growth is projected to push the industry to nearly $41.42 billion by 2032. Consequently, there is an increasing demand for mobile applications that offer convenient shopping experiences and a wide variety of products, including premium and organic options.
Polka Tots, founded by Atish Shah, is a rapidly growing Indian e-Commerce brand that specializes in baby products. The brand provides a diverse range of affordable and high-quality items for infants and young children.
With a commitment to innovative design, Polka Tots skillfully combines functionality and style in its products, which range from adjustable cots to ergonomic carriers, all supported by strong customer service.
The company specializes in both manufacturing and retailing products for infants and young children. Its extensive portfolio includes clothing, strollers, and carriers.
Polka Tots ensures convenience through its omnichannel availability, allowing parents to purchase products online via its website and major e-Commerce platforms, as well as offline through retail outlets.
Leadership Facts
Polka Tots has positioned itself as a strong market contender by delivering products that combine cost-effectiveness, superior quality, and thoughtful design.
The brand has successfully connected with over 700,000 parents in India and continues to welcome around 30,000 new parents every month, reflecting the strong trust and loyalty it has earned within the parenting ecosystem.
The baby care industry is highly competitive and emotionally sensitive. In 2025, the industry faces multiple hurdles, including counterfeit goods, rising consumer concerns about chemical-based products, and heightened market saturation due to the presence of numerous brands. These concerns are fueling demand for safer alternatives. Polka Tots overcomes these challenges by ensuring safety, sustainability, and trust.
The brand emphasizes innovation through dedicated R&D, ensuring rigorous product testing and incorporating eco-friendly materials such as organic cotton, bamboo fiber, and recyclable packaging. These are designed to care for babies while also protecting the planet. Parents deserve honesty, and Polka Tots provides this by sharing clear details on sourcing, design, and usage, enabling families to buy with confidence.
Polka Tots has earned recognition from Silicon India as one of the ‘10 Best Baby Products Startups – 2024’ and has been ranked among the best mobile apps of 2025. The brand’s products frequently feature in Amazon’s Top 10 Best Sellers, backed by a 4.5-star rating, further proof of the trust it continues to win from parents.
The greatest recognition, however, comes from parents, partners, and the community. Polka Tots is trusted by leading celebrities such as Debina Bonnerjee, Gauahar Khan, Soha Ali Khan, Kajal Aggarwal, Addite Malik, and Tanvi Thakker. It is also supported by more than 500 parent influencers and doctors.
Growth & Future Roadmap
Since 2018, Polka Tots has been driven by the mission to simplify parenting and bring more happiness to families everywhere.
“At Polka Tots, we are planning to expand our product lines, introduce more eco-friendly innovations, and continue building our parenting community both online and offline. Our vision is to make Polka Tots a global leader in baby essentials. We remain committed to our core values of safety, sustainability, and trust”, say Atish Shah & Ashil Shah, Founders, Polka Tots – Online Baby Store.
Polka Tots has positioned itself as a strong market contender by delivering products that combine cost-effectiveness, superior quality, and thoughtful design.
The brand has successfully connected with over 700,000 parents in India and continues to welcome around 30,000 new parents every month, reflecting the strong trust and loyalty it has earned within the parenting ecosystem.
The baby care industry is highly competitive and emotionally sensitive. In 2025, the industry faces multiple hurdles, including counterfeit goods, rising consumer concerns about chemical-based products, and heightened market saturation due to the presence of numerous brands. These concerns are fueling demand for safer alternatives. Polka Tots overcomes these challenges by ensuring safety, sustainability, and trust.
Polka Tots continues to uphold its philosophy of safety, sustainability, & trust, creating a stressfree parenting experience for families worldwide
The brand emphasizes innovation through dedicated R&D, ensuring rigorous product testing and incorporating eco-friendly materials such as organic cotton, bamboo fiber, and recyclable packaging. These are designed to care for babies while also protecting the planet. Parents deserve honesty, and Polka Tots provides this by sharing clear details on sourcing, design, and usage, enabling families to buy with confidence.
Polka Tots has earned recognition from Silicon India as one of the ‘10 Best Baby Products Startups – 2024’ and has been ranked among the best mobile apps of 2025. The brand’s products frequently feature in Amazon’s Top 10 Best Sellers, backed by a 4.5-star rating, further proof of the trust it continues to win from parents.
The greatest recognition, however, comes from parents, partners, and the community. Polka Tots is trusted by leading celebrities such as Debina Bonnerjee, Gauahar Khan, Soha Ali Khan, Kajal Aggarwal, Addite Malik, and Tanvi Thakker. It is also supported by more than 500 parent influencers and doctors.
Growth & Future Roadmap
Since 2018, Polka Tots has been driven by the mission to simplify parenting and bring more happiness to families everywhere.
“At Polka Tots, we are planning to expand our product lines, introduce more eco-friendly innovations, and continue building our parenting community both online and offline. Our vision is to make Polka Tots a global leader in baby essentials. We remain committed to our core values of safety, sustainability, and trust”, say Atish Shah & Ashil Shah, Founders, Polka Tots – Online Baby Store.
