Ragini Mishra Roy: Leading Varanga's Unique Blend of Tradition & Contemporary Women's Fashion

Ragini Mishra Roy,  CEO & Co-Founder

Ragini Mishra Roy

CEO & Co-Founder

The world of fashion is a captivating tapestry of culture, creativity, and innovation. One brand that stands out in this vibrant industry is Varanga a women's apparel brand that skilfully intertwines traditional Indian textiles with contemporary designs. With a deep-rooted commitment to preserving India's rich textile heritage while embracing modern aesthetics, Varanga has carved a niche for itself in the fashion landscape. At the helm of the brand is Ragini Mishra Roy, a visionary entrepreneur and the founder of Varanga, whose journey embodies passion, creativity, and a profound connection to India's cultural roots.

Ragini, a postgraduate from the prestigious National Institute of Fashion Technology, possesses extensive expertise and knowledge in the fashion industry. Throughout her career, Ragini has held various roles in renowned retail giants immersing herself in different aspects of the business, including product design, marketing, and operations. These experiences not only honed her skills but also instilled in her the importance of delivering exceptional customer experiences.

Empowering Artisans & Celebrating India's Textile Heritage
Venturing into an industry deeply rooted in her culture, Ragini was inspired by the mesmerizing tapestry of vibrant textiles that shaped her upbringing. “Witnessing the fading of traditional techniques in the face of cheaper alternatives, I established Varanga to pay homage to India's textile heritage while empowering skilled artisans", says Ragini. Today, her unwavering passion propels an extraordinary journey, crafting sustainable products that showcase Indian craftsmanship and foster a connection to cultural roots.

In the ever-changing textile industry, where novel trends and technologies emerge, there is a notable surge in demand for sustainability and ethical practices, especially among younger consumers. Varanga understands the importance of staying ahead of these shifts and diligently tracks evolving fashion trends and customer preferences. By remaining steadfast in its core values, the brand ensures its offerings align with the expectations of its discerning audience.
Celebrating Tradition with a Modern Touch
Varanga represents the harmonious convergence of tradition and modernity. As a women's apparel brand, it showcases an exquisite collection of clothing and accessories crafted solely from traditional Indian textiles. Designed for fashion-forward women, Varanga's offerings celebrate the captivating beauty and artistry of handcrafted fabrics. Positioned as a mass premium brand, Varanga prioritizes quality, sustainability, and ethical practices. In the e-commerce realm, the brand continually innovates to provide customers with a seamless and delightful shopping experience.

True beauty resides in handcrafted details, stories woven into each thread, & artisans who breathe life into creations

Embracing Diverse Responsibilities & Overcoming Challenges
Apart from having designed an affable brand, Ragini is also a perceptive business leader. As Varanga's CEO & Co-Founder, Ragini handles diverse responsibilities encompassing product design, development, marketing, and sales. A pivotal strategy adopted by the brand revolves around cultivating a robust online presence, harnessing the power of social media and e-commerce platforms to connect with a worldwide audience. Additionally, Varanga prioritizes nurturing a network of talented artisans, fostering close collaborations to produce exceptional, one-of-a-kind creations. At the core of their operations lies an unwavering dedication to sustainable and ethical practices, constantly seeking innovative ways to enhance environmental and social impact.

Varanga has encountered significant challenges on its journey, including establishing brand recognition and differentiating itself in a competitive market. To overcome this hurdle, the brand has emphasized its distinctive approach of blending traditional textiles with contemporary designs and developed captivating content that deeply connects with its intended audience. “Another challenge we faced was navigating the supply chain, particularly during the disruptions caused by the pandemic. However, we swiftly adapted, cultivating resilient partnerships with suppliers and logistics providers to remain agile and responsive in fulfilling their commitments", narrates Ragini.

Future Outlook
Having mastered the art of overcoming business challenges successful, brand Varanga now foresees sustained e-commerce growth, bolstered by the post-pandemic landscape. Additionally, exciting prospects await the brand in terms of venturing into new markets and product categories. When it comes to aspiring professionals in the realm of fashion and textiles, Ragini Roy, has a valuable message to share. "To budding professionals in this realm, my advice is to remain steadfast in your vision, embrace agility and adaptability, and forge connections with a capable team that shares your values and aspirations. Together, you can chart a successful course towards your goals", affirms Ragini.