SME WORLD: Adding Fuel to the Growth of MSMEs by Raising Awareness through Unmatched Socio-economic Journals

Rajen Kumar, Chief Editor

Rajen Kumar

Chief Editor

The MSMEs sector is considered as the driving force for national development. However, the digital and print world is inundated with content for large corporations and the SME and MSMEs get little to no mention in publications that can help them grow their business faster. To bridge this gap in the market, SME WORLD has created a dedicated platform for MSMEs which empowers the sector to represent their concerns to the broader industry and the government. It is India’s best known information and knowledge monthly dedicated to the growth of MSMEs and is the first and the only magazine wholly dedicated to the sector.

Opportunity to Boost Business
Established in 2008, SME WORLD was just a print magazine. However, it grew in the coming years and in 2019 it adopted the digital media and started functioning as a fully digital magazine. The company aims to cater to the Micro, Small and Medium Enterprises that work as major pipelines to the corporate and large industries. It focuses on issues that Small and Medium Enterprises in Asia and India face on a daily basis. The company understands that the businesses need recognition and are in need of awareness among their customer base to reach their business goals with efficacy. Thus, it offers them the crucial opportunity to tell the word about their company and offerings and thus create an impact in the industry. Moreover, it helps the companies to learn from the regional peers and implement best practices in their businesses to scale rapidly in their respective sectors.

The path ahead for SMEs will be
to engage the global economy and address new growth opportunities by developing their people and leveraging the right digital solutions. They need to enhance productivity, enable the best experience for their customers and thus achieve their sustainability goals”, says Rajen Kumar, Chief Editor, SME WORLD.

The path ahead for SMEs will be to engage the global economy and address new growth opportunities by developing their people and leveraging the right digital solutions

Bringing 40 Years of Experience to the Table
Rajen Kumar, a veteran journalist and a prolific writer brings his unparalleled talent and experience in the print and visual media spanning over four decades. His achievements are endless and had represented ‘The People’ daily and Bangladesh Press International(BPI) as special correspondent in India. He also bagged the ‘Best Director Award’ in an International documentary film festival for his documentary ‘The Longest Night’. His passion for writing has made him publish many books including ‘The Last Word’ which is based on his widely read column in SME WORD. He has also authored a coffee table book ‘The Servitor’ on the various facets on the life of a well-known educationist.

The magazine has been impeccably offering content that spills information and knowledge that businesses need the most to stand ahead of their competitors. “We assign subjects seeking exclusive and original contents and also indulge in e-mail interactions. The magazine is read by a large number of professionals and entrepreneurs across verticals which is testament to our success”, Rajen affirms.

The Future Ahead
The company is striving to revamp its portal by adding more professional and exemplary content. It is also working on its application that will be soon available for people to download and read at their own convenience at a go. ‘SME WORLD will continue to bring rich and independent insights from the experts and be the catalyst for change in this transformational journey,’ Rajen concludes.