Of late, corporate gifting sector has undergone a sea change, wherein companies no longer view it as a simple means to maintain healthy with their stakeholders. Given the hypercompetitive nature of the business ecosystem today, companies are increasingly leveraging corporate gifting not only as a potential tool for strengthening their brand image, but also as a major element of their employee rewards & benefits programs. As per Technopak Advisors’ recent study, the overall gifting market in India is currently worth $30 billion, of which corporate gifting is worth $2.5 billion and is projected to further grow at 200 percent each year.

While there are a plethora of companies currently operating in the corporate gifting vertical, only a handful of them have been successful at facilitating organizations’ every unique requirement. One such company that has created a niche for itself in the industry through its ability to perfectly customize its products as per the customers’ demands is Adalrich. Narendra Kumar Choradia established Madhur Jyoti in 2016 as a specialist corporate gifting company. But then, with the advent of digitization and the internet, the firm started its operations online in 2020 under the brand name Adalrich.

Diverse Portfolio of Offerings

As a full-fledged corporate gifting company, Adalrich offers a wide range of products that include pens, diaries, coffee mugs & sippers, water bottles, pen drives, jackets, backpacks & laptop bags, T-Shirts, key chains, card holders, wallets, exhibition kits, employee welcome kits and a lot more. However, the company’s primary forte that has been its wide range of pens that include Royal, Grand Gun Metal, Kross Touch, Activ, Bloom, Antique, Maverick, and Verito, to name a few. Most importantly, Adalrich clearly understands the importance of personalization for businesses in today’s context and ensures to customize each of its products reflect their brand persona and have a lasting impact on the recipients.

“Understanding that different pens are made to fit different personalities, we have consistently balanced tradition and innovation. Adalrich pens are trophies that signal a joy for writing, style and the finer things in life. Influenced by German craftsmanship and verve, while our writing instruments express elegance, excellence and individual style, refined engineering and virtuoso finishing underscore the exclusivity of charismatic design”, says, Narendra Kumar Choradia, Founder & Director of e-Commerece, Adalrich.

Quality & Customization - The Standout Factors

Personalization is embedded in the DNA of Adalrich, where in it tailor-makes not just its products but also their gift wrapping, name tags and packaging as per the clients’ requirement. Additionally, the company also provides a variety of gift combos as well, which can be further custom-built as per the occasion or the customers’ branding requirements. Yet another characteristic that positions Adalrich a class apart in the market is its strict 3-step quality control process, where in it only utilizes top-notch quality raw materials for manufacturing its products. Post production, each product undergoes quality check before proceeding with the customization. The products then are again checked for their quality and if they’re customized as per customers’ requirements before shipping them to the clients.

Personalization is embedded in the DNA of Adalrich, wherein it tailor-makes not just its products but also their gift wrapping, name tags & packaging as per the clients’ requirement

“At every stage of customization, we take approval from the customers so that there are no gaps. Once the entire process is completed as per client’s satisfaction and delivery done, we also have a feedback process is in place to capture the entire experience of the client. This is a continuous process upon which we are able to fin-tune our services to ensure full customer satisfaction. As a result, we have been able to receive over 300 5-star reviews on Google, which is the highest in our industry. Most of our testimonials are around Quality, Innovation & Customized products and quick turnaround time. Additionally, many of our products have been listed as Amazon’s Choice and Flipkart’s Choice as well”, Narendra proudly adds.


A Socially Responsible Organization

Apart from being a highly sought-after corporate gifting company, Adalrich has also been recognized industry-wide for its efforts towards the betterment of the society. While the company gives free pens to gig workers who visit their facility for pickup & drop, it has committed to giving away 5,000 pens to needy students across various NGOs. Further, a portion of its profits are also reserved for animal welfare and NGOs, which yet again highlights its concerns towards the society.

Today, the company caters to a diverse variety of organizations that include tech giants, large corporates, SMEs, government organizations, educational institutions, startups, event management companies, NGOs and a lot more. Some of its major clients are SBI, Amazon, Google, Accenture, IBM, Texas Instruments, Cisco, Volvo, Caterpillar and many others. Most of the clients that the company has garnered so far has been through word-of-mouth publicity, wherein it lays prime focus on its existing customers to help connect with new business prospects.

When asked about the company’s future roadmap, Narendra elucidates, “Given the highly dynamic nature of the industry where changes are bound to happen very often, we will focus on evolving continually by adding more products and gift combos into our portfolio. Additionally, going forward, we are looking forward to expand our channel partners and distribution network across India as well”, concludes Narendra.