There is no doubt the COVID-19 pandemic disrupted the way both individuals & organizations operate. However, one significant takeaway the pandemic offered was the customers becoming more health conscious. As a result, not just today's youth, but elderly population is driven healthy eating habits, thus driving the growth for organic food products. The India organic food market which was worth $849.5 million in 2020, is expected to be worth $2601 million by 2026, growing at a Compound Annual Growth Rate (CAGR) of 20.5 percent during the forecast period. Additionally, the government is also encouraging organic farming through various schemes such as Mission for Integrated Development of Horticulture (MIDH), National Food Security Mission (NFSM), National Mission for Sustainable Agriculture (NMSA), and Rashtriya Krishi Vikas Yojana (RKVY), thus further fuelling the organic foods market.

18 Herbs Organics is a Madurai based company that is renowned in the Indian organic foods industry for its thorough R&D, and manufacturing a diverse variety of organic products. Headed by Radhakrishnan Chidambaram, Founder, 18 Herbs Organics, the company is well positioned in the market through its natural, healthy and sustainable product offerings

"All our products are ecofriendly and sustainable by design. We choose our herbs from either our own organic farms or certified organic farms that are under our strict supervision. We're on a mission to do our best to make this planet healthier &

happier by being responsible for the health of the consumers, for the planet & its biodiversity, and for the farmers",explains Radhakrishnan (RKAY).

Diverse Product Portfolio
18 Herbs offers a wide array of organic products that include Herbal Tea(Laxa Health Tea, Hibiscus Tea, Premium Green Tea with Tulsi/Amla/ Lemon/Mint), Indian Turmeric Tea, Dia Health Tea, Premium Black Tea, Indian Masala Tea, and Premium Black Tea), Desi Ghee (A2 Desi Cow Ghee and Desi Ghee with Brahmi/Amla), Fresh juice concentrates (Noni Fruit, Amla & Aloe Vera), Traditionally wood pressed edible oils (Coconut, Sesame, Ground Nut), and Therapeutic oils (Stress Relief, Joint Pain, Hair & Skin Care).

We're on a mission to do our best to make this planet healthier & happier by being responsible for the health of the consumers, for the planet & its biodiversity, and for the farmers

Differentiating Factors
18 Herbs, unlike other organic products companies, rejects factory-based farming and works with a network of small farmers across South India who are all committed to producing high quality, natural, non-GMO fruits & herbs. Additionally, it is strictly against animal testing and using synthetic preservatives in its products. The team of scientists at 18 Herbs specialize in national & international research projects on organic herbs farming, processing, nutritional science, biotechnology and toxicology, thus helping us offer best organic wellness products.

18 Herbs also follows all safety norms as per industry standards, and all its products are tested at the inhouse lab as well as NABL accredited labs. Each product undergoes 100 percent QC and COA document & Material Safety Data Sheet is made available for every batch after testing at its inhouse lab. "We are actively planning to launch few more qualifying products in new categories. Also, we are exploring more of the global market and to ensure deeper penetration into the Indian market", concludes Radhakrishnan explaining about his company's future plans.