Mobile advertising was spreading like weeds until people got exasperated to see pop-up ads each time they unlocked their mobile screen. Recent studies claim that around 70 percent people dislike mobile ads while 83 percent of people would like the option to block ads on mobile, putting fear of God into publishers and advertisers across the world. But breaking this math is a newly formed mobile advertising company MyAds that is creating a win-win situation for both the sides of the coin.

MyAdsprovides a variety of daily coupons and deals from top brands, with an option to buy directly from the displayed advertisement

Born out of sheer frustration over existing advertisement solutions and their outcomes, the company attempts to get cent percent view rate for advertisement & user attentions, and help advertisers get improved RoI along with commensurate measurements into their spends with complete transparency in advertising spends and views.

The Birth of MyAds
"It was our observation that users tend to ignore in-app ads as these ads may interrupt them. 99 percent of the users hate ads. And we are attempting to change this trend," asserts Suraj Supekar, CEO of MyAds India and VP Tech of MyAds Global FZ LLC, Dubai. Walking its tagline 'Get Paid On Incoming Calls', this year-old start-up went through multiple iterations and prototypes to arrive at a solution that it has today. "When we initially brainstormed the idea, it was a challenge to develop the primary prototypes and test feasibility. The next challenge was to get accepted from users to view advertisements, and to provide a 100 percent targeted advertisement platform," expounds Suraj. As the co-founders of the company, Simeon Ononobi and his wife Madonna are from Nigeria, it was chosen as the battle ground to test bed for MyAds app with two major telecom operators MTN and Airtel. Today the

company successfully runs a development centre in India, with marketing offices in Dubai and Lagos.

Offering Myriad Benefits
All major brands that believes mobile to be the killer advertisement medium faces three major hurdles: lack of attribution transparency, users/consumers don't convert on mobile and lack of analytics tools. MyAds platform is transparent (advertisers can see real-time performance of their campaigns), and unique (provides guaranteed view of advertisement based on different demographics like age, sex, education, income, marital status, occupation, religion, birth rate and others). Even the advertisers can target users within small area of one kilometre radius, with additional facilities to add multi-location, operator specific targeting abilities.

The patent pending MyAds app has everything that needs to disrupt mobile advertising domain. The company pops a full screen advertisement for each incoming call received by a user having MyAds app installed, and pays them (around 25 paisa to Rs.2) to view these ads after attending the incoming calls, depending on the level of his interactivity with the advertisement. Additionally it also offers various pay-out options for users, who wish to redeem their accumulated credits through cool deals and free credit points they earn, which can be redeemed to recharge their prepaid mobiles or pay post-paid bills like mobile, electricity and insurance. Soon MyAds will launch other redemption options like hotel bills, bus bookings and online purchases. "We aim to make users' mobile expense almost zero and

provide them with better deals and suggestions for their shopping," asserts Suraj.MyAds also provides a variety of daily coupons and deals from top brands with an option to buy directly from the displayed advertisement. In addition, advertisers can also monitor how their ads perform and can change plans according to their needs in addition to highly customizable packages and extensive reach (people have to only receive phone calls). Furthermore, the platform helps collect real-time customer feedback by showing them information and reviews attached by advertisers to their advertisement banner. Clients like MTN, Airtel, BOI, Pluse.ng, UBA, FCMA, and Simple Pay are already enjoying the sweet results. In India, the company is working with some major affiliate networks like Amazon and FlipKart and planning to rope-in advertisements from different verticals.

Work Milieu
MyAds provides a work culture that is not bound by hierarchies, thus providing an open and transparent milieu that helps its experts build a sense of ownership across the entire organization.

Currently focused on getting multimillion user bases, MyAds plans to expand to Africa, Middle East and Asia. It is in talks with mobile service providers and ad agencies all over these places for partnerships. From a product management perspective, it is looking at making MyAds more lucrative to advertisers and catchy to users.

Key Management:
Suraj Supekar, CEO of MyAds India and VP Tech of MyAds Global FZ LLC, Dubai
Suraj is co-founder of MyAds Global and founder of Halcyonminds Technologies , a company that developed award winning online payment solution 'SIMPLEPAY' @ Seed Star world 2014 for Nigeria. Before moving on new path as entrepreneur, he was working with Microsoft, Huawei & Jattayu (Now part of Tech Mahindra - Comviva) in various technical lead roles. He likes to design solutions to solve real word problems using information technology.
Office: India (Pune), Dubai & Lagos.