Super Plastronics: One of India's Fastest Growing Smart TV Brands

Avneet Singh Marwah,Director

Gone are the days when television was considered a medium to transmit moving images with sound. Today people want aesthetically pleasing & energy efficient smart TVs coupled with latest technologies like built-in Apps, Wi-Fi, & more. With the emergence of these technologies, the Indian television market is anticipated to cross $9 billion by 2021.

Foreseeing this revolution way back in 2016, Super Plastronics Private Limited (SPPL) took to itself to bring back the Kodak Moment by partnering with Kodak to license its technology to build smart TVs in India at an affordable price point. SPPL soon rolled out five HD LED TVs in screen sizes 32-55 inches. Earlier this year, anticipated by ‘Make in India’& demand for 4K TVs, SPPL partnered with French television brand Thomson & unveiled UHD 4K in screen sizes 43-65 inches. The two alliances made SPPL the only TV brand in India holding two international licenses.

One-Stop-Shop for Smart TVs
SPPL’s smart LED TVs(designed for Kodak) with ARM Cortex A7 processor running on Android version 4.4,come with wide-viewing angles & have features like Wi-Fi,‘Progressive Scan’, ‘YPrPb resolution’ & response time of less than eight milliseconds. For connectivity, the TV sets support
HDMI, USB and VGA ports. Using technology to the fullest, SPPL’s UHD 4K Smart TVs (designed for Thomson) come with default APK Gmail, YouTube, Twitter, Facebook & Netflix, enabling viewers to watch more than 32 lakh hours of content, & Aptoide with the feature to download any app, and run on Android The TVs are offered at an affordable rate with price starting at Rs.13,490 for 32-inch smart TV to less than Rs.50,000 for 55-inch TV. SPPL also offers washing machines & multimedia home theatre speakers for other brands.

"Our professional staff and fast & effective communication strategy has made us one of the most efficient relocation service providers"

Be it plastic moulding of LED frames or assembling the PCB, LED panels & TV, SPPL, a completely back-up integrated company, does it all at its state-of-the-art in-house manufacturing units (located in Noida, Una & Jammu) equipped with all the cutting-edge tools like AI machines. Post manufacturing, every productis verified & checked by its Quality Control department. Only post-approval from Kodak, that includes multiple quality checks in terms of production, dispatch, & more, the products are offered to the consumers. These high-quality products are offered via SPPL’s network of over 400 multi-brand distributors & dealers PAN India (18 states), its offline-partner retail stores like Croma, Aditya Birla, More and Metro, and online and strategic partner Flipkart.

A customer-centric company, SPPL offers one year warranty on its products, along with 1+2 & 1+1 extended warranty program. “The
600 service centers(350 centers of its own) located across India enables us to provide timely after-sales services within 48 hours, and maximum ten days for any part-replacement issue,” asserts Avneet Singh Marwah, Director, SPPL.

The Growth Trajectory
Established in 1990, SPPL started with plastic injection moulding for all TV brands, & then diversified in to manufacturing of CRT TVs under the brands Prime, Crown & Beltek, becoming one of largest manufactures of CRT TVs in India. Today it’s one of India’s foremost OEMs in LED Television. SPPL operates from Uttarakhand & Faridabad, and 28 branches with an employee strength of over 1000 PAN India.

Such strategic moves enabled the company to grow at a whopping 50 percent, holding nearly three percent share in India’s television market. SPPL currently targets a six percent share and to touch 120 percent growth rate soon.

Avneet Singh Marwah, Director
Avneet joined SPPL in 2009 and was instrumental in Kodak’s foray into the Indian consumer technology & television segment. He also heads Kodak’s R&D and product development divisions at SPPL and is at the forefront of the brand’s vision to design, develop and make all its products in India.


•Full HD TVs
•Smart TVs
•TV Speakers