Regional cuisine-focused brands are introducing authentic flavors that reflect the diversity of India’s culinary landscape. Moving beyond the traditional fare of international fast food chains, these regional QSRs offer distinctive, locally inspired menus, drawing from states across the country. They appeal to diners seeking convenience without sacrificing authentic flavors, often spotlighting traditional recipes, locally sourced ingredients, and healthier preparation methods.

This shift toward regional diversity has redefined convenience dining and captured a growing market segment interested in exploring India’s vast culinary heritage in a modern, fast-paced setting. With unique flavors and regional identities, these QSRs offer a meaningful alternative to mainstream fast-food options, attracting customers with a taste of home and nostalgia paired with modern service efficiency. One such upcoming brand is The Bhadrachalam Cafe.

Homage to the Roots

Born from a vision deeply rooted in the heritage and culinary traditions of its founder’s, Nakarakranti Sai Raghuram, hometown Bhadrachalam, The Bhadrachalam Cafe was born. Coming from a family who have been in the food industry for over 30 years and inspired by a desire to revive authentic South Indian flavors, Sai Raghuram set out to create a fast-casual experience unlike any other, especially for lovers of Andhra, Telangana, and Karnataka cuisines. “This cafe isn’t merely a business— it’s a tribute to family legacy and a mission to represent Bhadrachalam’s unique identity across new markets”, says Sai Raghuram, Proprietor at The Bhadrachalam Cafe.

The cafe is reviving age-old recipes, drawing attention to carefully selected ingredients that define South Indian cuisine. The signature offerings are prepared using Bilona ghee, which is prepared from curd instead of milk, and is known for enhancing flavor while providing health benefits - particularly for kids. It is also meticulous about using fresh, locally sourced ingredients like peanut-based chutney, made without any additional ingredients to ‘enhance’ the taste.

Hygiene Meets Efficiency

Quality and hygiene are non-negotiable pillars at the cafe. Comprehensive SOPs ensure consistent cleanliness and freshness, with checks every two to four hours. Its commitment to quality extends to its live kitchens, where guests can witness their meals being prepared - a feature that caters to the increasing demand for transparency in food preparation. This operational setup reassures guests about the quality of ingredients and the attention to hygiene, which became paramount in post-COVID India.

The Bhadrachalam Cafe’s signature offe-rings are prepared using Bilona ghee, which is prepared from curd instead of milk, & is known for enhancing flavor

Efficiency is another cornerstone, achieved by maintaining a limited yet well-refined menu. The cafe’s team is trained to perfect every item, reinforcing a model where consistency in taste and portion size is the priority. New items are introduced only after rigorous testing and training, ensuring that The Bhadrachalam Cafe’s standards remain uncompromised even as the menu expands.


Behind this meticulously crafted menu is a dedicated team, trained and managed with the professionalism of a corporate environment. Drawing from his prior sting as HR in his corporate life, Sai Raghuram prioritizes team morale and customer service through staff engagement programs, flexible work hours, and individualized health monitoring.


Eight months since its inception, The Bhadrachalam Cafe has experienced rapid growth, serving over 40,000 customers monthly. With a 30 percent month-on-month sales increase and a projected annual revenue of four to five crore, the cafe has built a strong foundation. It aims to expand into new locations, starting with three additional outlets in Hyderabad within the coming year. These plans reflect a cautious yet ambitious approach to scaling, ensuring that as The Bhadrachalam Cafe grows, its commitment to quality, heritage, and community identity remains steadfast.