Haja Nazourudeen Vedambu & Mohamed Faizal Vedambu
Managing Partners
Raising awareness about the effectiveness, purity, and safety of Siddha and Ayurvedic remedies among contemporary buyers calls for a lot of patience, establishing credibility, and easy communication. It was in this environment of doubt and inadequate awareness that Jothi Herbals, also known as Jothi Maligai Stores, rose to the fore as a torchbearer of holistic well-being. “Our mission has always been to reconnect people with nature’s healing power, showing them that traditional remedies can be both safe and effective in today’s lifestyle”, says Mohamed Faizal Vedambu, Managing Partner, Jothi Herbals.
A Journey Rooted in Authenticity & Quality
Founded in 1971 by the renowned late Vedambu Bahadur, a registered Siddha practitioner, Jothi Maligai Stores started as a modest grocery and spice shop in
Chidambaram, Tamil Nadu. Gradually, it became famous for higher-quality grains, hand-grinded spices, and herbal powders. Identifying the increasing need for traditional health, the family ventured beyond in 2016 with a special herbal specialty shop, thus they birthed Jothi Herbals.
The brand now brings together generations of expertise with contemporary accessibility, and they provide high-quality Siddha and Ayurvedic medicines, organic herbs, personal care products, and health foods, both offline as well as online. In order to connect with people outside of their regional market, they had introduced their online platform in 2022, which got an enormous response and shipped over 15,000 pincodes in India.
What distinguishes it is its careful sourcing from expert herbal producers with more than 30 years of experience to guarantee each product from raw medicinal herbs to top-quality spices satisfies high standards of purity and potency. By mixing this focus on quality with openness and education, it has built customer confidence in finding trustworthy, cost-effective, natural treatments.
Preserving Heritage While Innovating for the Future
Jothi Herbals harmoniously meshes tradition with modern requirements. By marketing Ayurvedic products such as herbal powders, immunity enhancers, and skin care combinations, the company responds to general health issues while accommodating easily in modern lifestyles. The products are packaged with easy instructions, facilitating new users to take up traditional usage confidently.
The firm also focuses on hands-on interaction with customers to enable them to touch and feel raw herbs and ingredients, bridging the knowledge gap for consumers in urban areas. It aims to increase its presence through e-Commerce covering India and Southeast Asia, launching new herbal compositions and wellness products designed to meet various lifestyles.
The firm is venturing into innovative packaging, sustainable procurement, and health-oriented product ranges to address changing demands without departing from its original values. Having a history of more than five decades, it remains committed to purity, genuineness, and wholeness, integrating the knowledge of yesteryear with the aspirations of today’s healthaware world.
The brand now brings together generations of expertise with contemporary accessibility, and they provide high-quality Siddha and Ayurvedic medicines, organic herbs, personal care products, and health foods, both offline as well as online. In order to connect with people outside of their regional market, they had introduced their online platform in 2022, which got an enormous response and shipped over 15,000 pincodes in India.
What distinguishes it is its careful sourcing from expert herbal producers with more than 30 years of experience to guarantee each product from raw medicinal herbs to top-quality spices satisfies high standards of purity and potency. By mixing this focus on quality with openness and education, it has built customer confidence in finding trustworthy, cost-effective, natural treatments.
We are not just selling products; we are delivering a piece of India’s heritage, nurturing health and wellness for generations to come
Preserving Heritage While Innovating for the Future
Jothi Herbals harmoniously meshes tradition with modern requirements. By marketing Ayurvedic products such as herbal powders, immunity enhancers, and skin care combinations, the company responds to general health issues while accommodating easily in modern lifestyles. The products are packaged with easy instructions, facilitating new users to take up traditional usage confidently.
The firm also focuses on hands-on interaction with customers to enable them to touch and feel raw herbs and ingredients, bridging the knowledge gap for consumers in urban areas. It aims to increase its presence through e-Commerce covering India and Southeast Asia, launching new herbal compositions and wellness products designed to meet various lifestyles.
The firm is venturing into innovative packaging, sustainable procurement, and health-oriented product ranges to address changing demands without departing from its original values. Having a history of more than five decades, it remains committed to purity, genuineness, and wholeness, integrating the knowledge of yesteryear with the aspirations of today’s healthaware world.
