Veerendra Jamdade
Founder & CEO
Vritti Group develops IT solutions for various industries. It started with Adat Soft for commission agents and expanded to provide web and mobile application based systems. In 2005, it expanded its portfolio by offering solutions for leading ERPs. In 2008, it diversified into the media business with ‘Audiowala Bus Stand’ for bus stations in Maharashtra. During the global recession of 2008, it developed its own ERP product, Ekatm ERP, focusing on SME and MSME sectors in India. Today, the company has reached a pinnacle of expanding not only in PAN India but in the potential markets of the Middle East and other Asian countries.
Vritti Group is dedicated to the development of Indian software products and establishing a significant presence in digital outdoor advertising. Its primary offerings, AdatSoftERP and PetroSoftIndia, are designed with user accessibility in mind, catering to a specific user base. With a clientele of 2000 customers nationwide, the company also derives revenue from its focus on Ekatm ERP and Audiowala Bus Stand, which is recognized as India’s largest digital audio network. Also, Vritti Group’s Industry 4.0 enabled WMS solution, Ekatm WMS demonstrates its unique prowess in manufacturing solutions. This warehouse management system plays a critical role in enabling companies to manage logistics efficiently, encompassing distribution center management and vendor-managed inventory functionalities.
While many organizations employ mid-range ERP systems such as SAP, or Oracle within their facilities, these systems often lack comprehensive coverage of distribution centers or vendor-managed inventories. However, Vritti Group’s WMS emerges as a cost-effective resolution, emphasizing inventory management, location tracking, and FIFO tracking. Particularly beneficial for small warehouses, the system facilitates transactions through handheld devices and
mobile phones, enhancing operational efficiency. The company remains at the forefront of evolving industry demands by offering versatile and customizable products, leveraging the technical expertise of its founding directors. Furthermore, Vritti Group places a premium on affordability and user friendliness when integrating new technologies to deliver value to customers in the manufacturing sector.
Veerendra Jamdade, Founder & CEO, Vritti Group says, “We focus on manufacturing ERP. Mobile applications are integrated into our ERP to enable online inventory tracking, physical inventory management, and inventory movement. This ensures accurate dispatch of materials and helps prevent incorrect deliveries. Additionally, our RFID integration showcases our IoT capabilities. The data captured from machines is used to generate dashboards within our ERP suite”.
Numerous challenges currently impede Vritti’s growth prospects. In the realm of software, one of the foremost hurdles facing the IT industry today is the recruitment of skilled individuals. Significantly, Vritti Group has initiated the Vritti FastTrack training program aimed at sourcing graduates and providing them with tailored training in alignment with its culture of innovation. On the sales front, the entry of global players into the Indian market presents challenges but also offers opportunities, contributing to the expansion of the technology ecosystem. In the manufacturing sector, there is a pressing need to bridge the technological gap for traditional industry leaders and encourage the adoption of technology. The implementation of systems and technology is crucial for the advancement of Indian manufacturing, with significant growth potential observed in the ERP sector. Consequently, expanding into overseas markets, particularly in the Middle East and North Africa, has the potential to significantly enhance the market reach of Indian products.
Formidably, Veerendra Jamdade(a B.E.), Rajesh Radhakrishnan, Jeevan Pawar, and Shivaji Bedre form the backbone of Vritti Group. They effectively support the company with a strong grasp of technology and the market, as well as deep connections with customers.
Moreover, their collective expertise enables Vritti to consistently enhance customer offerings, especially in rural markets, where they have a profound understanding of customer needs and perceptions
Veerendra adds, “Our CRM, part of the ERP suite for service industries and sales professionals, includes pre-sales/post-sales modules, sales analysis, warranty management, and customer feedback analysis. It integrates with an AI tool and features GPS tracking, meeting minutes, and prompt customer responses to boost conversion rates and customer success. Additionally, it includes a service desk module for post-sales support, customer engagement through a portal and mobile app, and end-to-end management of customer interactions and services”.
Growth & Future Roadmap
Today, Vritti Group has established a strong foothold in the market. Although it does face competition, in the face of consistent evolutions, its competitive advantage of technological expertise, robust technology platform, and support system, with teams across PAN India have helped it stand upright in the industry. To be noted, India’s growth has mainly come from the services sector, but there is now a shift towards manufacturing for sustainable growth. Consequently, Vritti Group is prepared to serve various manufacturing sectors, and it foresees significant growth in India, Middle East, and North African markets. Additionally, its key businesses include ERP, mass media property- Audiowala Bus Stand, and rural marketing activations, with a focus on expanding the customer base with national brands.
Veerendra Jamdade, Founder & CEO, Vritti Group says, “We focus on manufacturing ERP. Mobile applications are integrated into our ERP to enable online inventory tracking, physical inventory management, and inventory movement. This ensures accurate dispatch of materials and helps prevent incorrect deliveries. Additionally, our RFID integration showcases our IoT capabilities. The data captured from machines is used to generate dashboards within our ERP suite”.
Numerous challenges currently impede Vritti’s growth prospects. In the realm of software, one of the foremost hurdles facing the IT industry today is the recruitment of skilled individuals. Significantly, Vritti Group has initiated the Vritti FastTrack training program aimed at sourcing graduates and providing them with tailored training in alignment with its culture of innovation. On the sales front, the entry of global players into the Indian market presents challenges but also offers opportunities, contributing to the expansion of the technology ecosystem. In the manufacturing sector, there is a pressing need to bridge the technological gap for traditional industry leaders and encourage the adoption of technology. The implementation of systems and technology is crucial for the advancement of Indian manufacturing, with significant growth potential observed in the ERP sector. Consequently, expanding into overseas markets, particularly in the Middle East and North Africa, has the potential to significantly enhance the market reach of Indian products.
Vritti Group’s Industry 4.0 enabled WMS solution, Ekatm WMS emerges as a cost-effective resolution, emphasizing inventory management, location tracking, & FIFO tracking
Formidably, Veerendra Jamdade(a B.E.), Rajesh Radhakrishnan, Jeevan Pawar, and Shivaji Bedre form the backbone of Vritti Group. They effectively support the company with a strong grasp of technology and the market, as well as deep connections with customers.
Moreover, their collective expertise enables Vritti to consistently enhance customer offerings, especially in rural markets, where they have a profound understanding of customer needs and perceptions
Veerendra adds, “Our CRM, part of the ERP suite for service industries and sales professionals, includes pre-sales/post-sales modules, sales analysis, warranty management, and customer feedback analysis. It integrates with an AI tool and features GPS tracking, meeting minutes, and prompt customer responses to boost conversion rates and customer success. Additionally, it includes a service desk module for post-sales support, customer engagement through a portal and mobile app, and end-to-end management of customer interactions and services”.
Growth & Future Roadmap
Today, Vritti Group has established a strong foothold in the market. Although it does face competition, in the face of consistent evolutions, its competitive advantage of technological expertise, robust technology platform, and support system, with teams across PAN India have helped it stand upright in the industry. To be noted, India’s growth has mainly come from the services sector, but there is now a shift towards manufacturing for sustainable growth. Consequently, Vritti Group is prepared to serve various manufacturing sectors, and it foresees significant growth in India, Middle East, and North African markets. Additionally, its key businesses include ERP, mass media property- Audiowala Bus Stand, and rural marketing activations, with a focus on expanding the customer base with national brands.
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