Pegasus: A Visionary Approach To Sustainable & Responsible E-Waste Management

 Subrato Mukherjee,   Senior VP & Chief Justice Reform Manager

Subrato Mukherjee

Senior VP & Chief Justice Reform Manager

The growing use of electronic devices in our daily lives has led to an unprecedented surge in electronic waste (e-waste). In the face of this mounting challenge, Pegasus Sustainability and Pegasus Environment have emerged as one of the pioneering forces in the field of e-waste recycling. With a focus on sustainable development and a commitment to responsible recycling, the organization is leading the charge in addressing one of the most pressing environmental concerns of our time.

At the helm of Pegasus stands Subrato Mukherjee, whose commitment to sustainable practices has been a driving force behind the success of the organization. Subrato's journey from the skies to the world of e-waste recycling was fueled by a deep-seated passion for making a positive impact on the environment. Subrato says, “A distinguished career has taught me ethics, discipline, and a higher cause. I spent 21 years as LG Electronics India as Senior VP and Chief Justice Reform Manager. It was during this time that my commitment to sustainability began to take root".

A Journey Fueled by Passion & Ethics
Subrato Mukherjee's journey is undeniably remarkable, characterized by a transition to the leadership of a sustainability-focused enterprise. His life has been defined by an unwavering commitment transition to excellence and a resolute ethical compass. As the visionary Founder of Pegasus Sustainability and Pegasus Environment, he has not only revolutionized the landscape of electronic waste recycling in India but has also established new benchmarks for corporate responsibility.

Subrato's venture into the realm of sustainability was not motivated by monetary gain but rather driven by a profound sense of duty. His core belief is that genuine sustainability revolves around the protection of the environment for the benefit of future generations. Drawing from his experiences and his extensive tenure in corporate boardrooms, he has cultivated a perspective that underscores the imperative of adopting the right approach to sustainability as the singular means of preserving the overall environment.

However, in the e-waste Recycling sector, one of the most substantial challenges lies in the need to reshape prevailing mindsets. Subrato emphasizes that e-waste recycling is frequently perceived as a business endeavor rather than a collective initiative. He firmly maintains that raising individual awareness is the linchpin for catalyzing transformation. When individuals, corporations, and society at large comprehend the environmental repercussions of their actions, they can collaboratively work toward crafting a more sustainable and environmentally responsible future.

Pioneering E-Waste Recycling in India
In an era defined by rapid technological advancements and an ever-growing demand for electronic devices, the accumulation of electronic waste, or e-waste, has surged to alarming levels. Effectively managing and responsibly disposing of this e-waste is not just an ecological necessity; it is a moral imperative. Faced with this challenge, Subrato Mukherjee has shown an unwavering commitment to sustainable practices and has embarked on a mission to address this pressing issue.

Pegasus Sustainability and Pegasus Environment stand as one of the earliest entrants in India's Producer Responsibility Organization (PRO) and recycling sector. With a commendable four-year track record, these organizations have played a pivotal role in facilitating the responsible recycling of electronic waste, partnering with numerous multinational corporations. Their extensive network of recyclers and collection centers spanning the country has established Pegasus as one of the prominent figures in the PRO and Recycling landscape.
Moreover, Pegasus has not only reshaped the e-waste management sector but has set new benchmarks in the industry. Their commitment to resource efficiency and sustainable development has not only ensured that the company adheres to environmental norms but has also assisted multi national corporations in fulfilling their Extended Producer Responsibility (EPR) obligations seamlessly. The organization offers all-encompassing EPR programs, simplifying the process of environ mentally sound electronic waste recycling.

Furthermore, in their role as PRO, Pegasus assumes the responsibility of implementing EPR schemes on behalf of producers, effectively managing e-waste in compliance with regulations, and offering vital management insights. Nevertheless, their impact transcends their commercial endeavors as they remain dedicated to minimizing their Carbon Footprint. Through their e-recycling initiatives, Pegasus has achieved a significant reduction of 1949.55 tonnes of CO2 emissions. This reduction is equivalent to the planting of a substantial 50,160 trees, underscoring the pivotal role of responsible e-waste management in environmental conservation.

Pegasus has not only reshaped the e-waste management sector but has set new benchmarks in the industry

Subrato and his adept team understand the intricacies of India's multi faceted corporate landscape. Their work involves closely collaborating with key stakeholders, government bodies, and various agencies to devise innovative solutions to the challenges posed by e-waste management. They have even championed the establishment of resident welfare associations to shoulder the responsibility of managing e-waste within local communities. “Our purpose goes beyond compliance with regulations to promote sustainable resource management. Pegasus pioneered environmentally acceptable e-waste disassembly and recycling technologies, meeting all regulatory and environmental compliances with precision”, explains Subrato.

Addressing the E-Waste Challenge
The development of electronic gadgets and the rapid obsolescence of technology have increased e-waste. However, India's e-waste recycling uptake has been slow and difficult. Subrato exposes a major issue: corporate and public ignorance of e-waste recycling. Many corporations, especially Indian ones, prioritize quotas over recycling's environmental and social impacts. Subrato stresses that firms must respect responsible recycling beyond compliance. The companies in western countries pay recyclers well for responsible disposal, understanding the importance of environmental protection.

Secondly, the e-waste recycling industry is the reluctance of corporations to embrace the changing landscape of sustainability. Government regulations and efforts to promote recycling face resistance from corporate entities. Many companies view recycling as a business rather than an environmental initiative. To address these challenges, Pegasus has been actively involved in raising awareness through partnerships with schools, colleges, and societies. They understand that creating awareness requires financial support, but many companies are reluctant to invest in this area. The key to success, according to Subrato, lies in personal awareness and a commitment to a sustainable future.

What's Next
Pegasus is unwaveringly committed to the principles of sustainability and environmental stewardship. The organization firmly believes that the cumulative impact of millions of conscientiously sustainable decisions can, over time, yield profound and meaningful change. Pegasus' relentless dedication to sustainability, coupled with its tireless pursuit of innovation and environmental responsibility, serves as a wellspring of inspiration, fostering the emergence of fresh ideas and exemplary practices.

Additionally, as part of Pegasus's ongoing commitment to environmental responsibility, the organization has recently undertaken a significant expansion. In response to the government's directives from the Central Pollution Control Board, two state-of-the-art recycling factories have been established in the NCR of Uttar Pradesh. These facilities, equipped with cutting-edge machinery such as shredders, eddy current separators, magnetic separators, and various other specialized units are already commissioned. This strategic move not only underscores Pegasus's proactive approach to environmental compliance but also reinforces its position as a leader in sustainable e-waste management. The inclusion of advanced technologies, including firefighting equipment, transformers, and scrubbers, further emphasizes Pegasus's holistic commitment to safety, environmental protection, and responsible industrial practices.

Therefore, as the e-waste challenge continues to burgeon and cast its shadow, Pegasus stands as one of the shining beacons of hope within the realm of responsible recycling and sustainability. Under the visionary leadership of Subrato Mukherjee, Pegasus not only fulfills its social and legal obligations concerning e-waste management but also paves the path toward a greener and more sustainable future.

In conclusion, under the distinguished leadership of Subrato Mukherjee, Pegasus Sustainability exemplifies the transformative power of unwavering passion, ethical integrity, and an enduring commitment to sustainability. The company has not only led the way in e-waste management in India but also set a benchmark for others. Amidst the growing global challenges of electronic waste, Pegasus serves as a beacon of inspiration, showing how dedication to a noble cause can drive significant and enduring change. Supporting Pegasus and embracing sustainable e-waste practices empowers individuals and organizations to safeguard the environment for future generations. It's not just recycling; it's building a sustainable future.