Zebronics : Leading the Industry through their Design Excellence and Tamper Proof Products

By Rajesh Doshi, DirectorModern technologies and ground breaking innovations have helped us come a long way to engender a new consumer electronics industry which is quite an open market across the world. In India, this transformation has taken an extra thrust due to our blind affinity for foreign products. Being able to penetrate through this inclination by engendering products of great design and performance yet easy on the common man’s pocket has been a game-changer for Zebronics. Chennai based brand Zebronics started their operations in 1997 and since then they have been able to democratize the consumer electronics market in the Indian subcontinent. As the founder of the company Rajesh Doshi established Zebronics with a vision to create a company that stands apart from the rest in the market through their class leading products.

Zebronics’s growth trajectories over the past two decades have been a strong testament to the level of democratization ensued in the country. Today, the company employs over 1,200 people across 31 offices and 128 plus Zeb Cares(service centers), not to mention the robust network of dealers, resellers, and integrators adding to its retail presence of over 50,000 plus locations (channel partners) across the length and breadth of the country.

‘Always Ahead’Being the Mantra
Having flexed its innovative muscles ceaselessly and being ahead with technology and features, Chennai based Zebronics currently is one of the leading speaker system brands in India. Their constant drive for perfection has helped the company to create an impressive portfolio of products including the IT and gaming peripherals sound systems, mobile/lifestyle accessories, and surveillance. “Our tagline states our ideology ‘Always Ahead’, which signifies the regularization of technology innovation to always keep moving forward. Staying one step ahead of the market has always been our goal. Like other world class companies, we are proud of our success, but never satisfied,” asserts Rajesh Doshi, Director, Zebronics. Further complimenting this
thought process and ensuring value for money is the company’s EQR mantra which stands for Excellence (in product design) Quality (assuring strict control), and Reliability.

Known widely as ‘The Sound Monsters’, the wide range of Zebronics speakers like the portable speakers, trolley speaker tower speaker sound bar and DJ categories perfectly suit the tastes and budgets of Indian customers. This demand is a result of the company’s years of investments in understanding the requirement of Indian customers with respect to sound features, aesthetics, and budget. Apart from the sound systems market the newer segments like surveillance is increasingly becoming a very highly fought over market in the country. Value for money and in-tact quality being its forte, Zebronics is perfectly poised to carve its own niche in the new extensions of market with time. Indeed, discerning every challenge as an opportunity, the company has already pipelined a bunch of groundbreaking products both in audio and other segments.

Zebronics’s growth trajectories over the past two decades have been a strong testament to the level of democratization ensued in the country

Success Not Just About Money
Zebronics has been exemplary in amalgamating its offerings with fresh marketing campaigns like the award winning ‘The Sound Monster’ campaign being an ideal example as it really struck a chord with the consumers, mostly millennial by representing roaring sound and overwhelming power. The recently signed brand ambassador of Zebronics, Hrithik Roshan has already started adding more colors to these campaigns. The Bollywood superstar, who is best known for his moves and style that charm the audience turns out to be a perfect fit for the brand’s persona as Zebronics is all about the performance and oozing style. Zebronics applies its ‘Always Ahead’ ideology to its workspace as well. This significantly stimulates its skilled workforce to fill the entire milieu with enthusiasm and ideas. The open culture, feedback systems, and a plethora of employee engagement activities further giving a personal touch to the employee management relationship which makes it one of the best companies to work for.

Zebronics has received various industry awards for their innovations and contributions to the industry including being recognized as the path breaking brand to watch out in 2018 Extraordinaire Brand 2017-18, Best Multimedia Speaker Brand in 2018 and No.1 IT Peripheral Brand in 2017. But for the company, success is much more than just profits or monetary gains and Zebronics believes in making an impact in the community by joining hands to bring change with the help of technology and create a sustainable future through their CSR activities like Zeb Health, Zeb Learn, Zeb Tech and Zeb Environment that aide in the upliftment and growth of the society.

A technocrat with decades of experience, Rajesh’s approach of taking opinions and feedback from his team as well as the channel partners and insights from the industry has helped in taking quick mutual decisions that has been a crucial factor behind Zebronics staying ahead of the industry.

Office Headquarters: Chennai
Offerings: IT and gaming peripherals sound systems, mobile/ lifestyle accessories and surveillance solutions.