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Cover Story
Survey Pacific: Reimagining Market Research with Innovation & Accuracy
According to recent reports, the global market research industry is valued at more than $80 billion in 2023 and is advancing fast at a CAGR of more than 10 percent. There are several factors that are responsible for the growth of this industry. The innovations of advanced market research software and AI systems have played a vital role in this and companies have been able to mine accurate data suited to the requirements of clients. However, companies availing of market research and survey services often face typical problems regarding the authenticity of the real-time data provided. All possible sources should be consulted in order to achieve accuracy in data collection. It is not possible only through the use of technology. It also depends on the uniqueness in approach of the service...
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