While the covid pandemic did cause a lot of havoc and distress to most people globally, one good thing that came out of it was the drastic change in people’s mindset towards their health by making them aware of the importance of having a healthy immune system. Very much conscious about their health & well-being, people now understand the adage – ‘prevention is better than cure’ and are now transitioning towards organic foods and Ayurvedic products that are made using fully natural ingredients. Adding on to this is the prevalence of lifestyle diseases and the heightened awareness among the public about the health hazards associated with chemical pesticides and fertilizers, which is further driving the organic foods market in India.

As per IMARC Group, the Indian organic foods market which stood at $1.58 billion in 2023 is expected to be worth $9.9 billion by 2032, growing at a CAGR of 21.19 percent during the forecast period. In such a highly dynamic and hypercompetitive market scenario, one company that stands as the epitome of service excellence and trustworthiness is Suryan Organic. Gopesh Sutariya (Founder & Director) incepted Suryan in 2015 with a vision to empower farmers and help them adopt ethical farming & production practices that are eco-friendly, while simultaneously making high-quality organic products available to all.

Laying the Foundation Stone

Hailing from an Indian family of farmers that have been engaged in traditional and natural agricultural practices for 11th generations, Gopesh was inspired by his elder brother Gopal bhai Sutariya who runs the Bansi Gir Gaushala to revive, regain and re-establish our country’s ancient ‘Gau Sanskriti’. He also observed that despite constituting around 70 percent of the country’s population and contributing immensely to its economy, the farmer community still remains underprivileged and lacks the respect that they received in ancient times. Thus, he established Suryan Organic to help farmers win back the respect and prosperity they once enjoyed in ancient Indian society.

“As a family, we firmly believe that embracing modernity while reviving our ancient & vibrant cultural traditions holds the key to solving the problems facing the country as well as humanity as a whole. Bansi Gir Gaushala is working as a living laboratory to revive ancient ‘Gau Sanskriti’, and introduce time-tested Vedic paradigms in all aspects of modern life, be it nutrition, health, education, agriculture, or business. Our motto is ‘Swasth Parivar, Swasth Bharat, Swasth Vishwa’ – we want good & healthy products to reach every household”, says Gopesh.

Diverse Products Portfolio

Suryan Organic boasts of providing one of the largest varieties of organic products in India, with over 600 food products currently listed in its portfolio under the company name ‘Suryan Organic’. Some of the major categories that the company offers products include Ahinsak Gau Ghee, Medicated Ghee, Ayurvedic Supplements, Groceries, Breakfast, Snacks, Herbal Powders & Healthy Juices, Chocolates & Healthy Bars, International Cuisines, Herbal Tea & Coffee, Healthy Drink Powders & Syrups, Personal Care, Beauty Care, Home Care, Natural Utensils, and a lot more. The company has two manufacturing units – one for organic food products and the other for Ayurvedic & beauty care products. To further ensure the quality and authenticity of its products, Suryan Organic has associated with thousands of farmers country wide who are engaged in organic farming and sources all the raw materials only from them.

Our mission is to deliver fresh, chemical-free food from local farmers, promoting sustainability, ethics, & environmental stewardship

Through its association with Bansi Gir Gaushala and Bansi Gir Gauveda, Suryan Organic also operates another brand named ‘GIR’ under which it provides a wide range of dairy products and herbal medicines & supplements for a large variety of health-related areas such as eye care, heart care, joint care, kidney & liver care, infertility, weight management, hair fall, women’s health, child care, diabetes, stress and a lot more. Going a step further, Suryan Organic also enables people to get a free consultation with their in-house specialist Ayurvedic doctor via chat, voice, or video calls to get an ‘Ayurveda’ based diagnosis of their health conditions.

“We believe that everyone has the right to safe food, grown with lots of love and care. Thus, we focus on creating a convenient and affordable service for delivering fresh, safe, and healthy food straight from the farm to your plate, while simultaneously making food production and distribution more sustainable. We work closely with Bansi Gir Gaushala to help farmers with the knowledge and materials required for natural farming using traditional Vedic methods. Our ethical and herbal products like ghee, medicated ghee, herbal supplements & medicines and herbal beauty products have helped bring lasting health to thousands of people over the last few years”, Gopesh further adds.

Striving for the Benefit of Farmers & Consumers

Suryan Organic has also undertaken a unique initiative called ‘SOSE – Sidha Kisan Se’ through which it bridges the gap between farmers and customers. Under this initiative, people can buy genuine, pure, and authentic natural commodities directly from farmers who are part of its network without having to be concerned about the qualityor authenticity of the products. Additionally, farmers who are engaged in organic farming are now able to find a ready market that promises a stable income for their efforts.

To further spread the benefits of its organic food products, Suryan Organic is also providing franchise opportunities to like-minded individuals who share the firm’s vision and concern relating to the farmers as well as the consumers. Some of the primary advantages of taking up Suryan Organic’s franchise include Pure & Authentic Products, Store Design, Business Support, Marketing & social media, Staff Training, and IT support.

The Way Forward

Suryan Organic’s products are currently available through its dedicated E-Commerce portal and its 15 retail outlets spread across Ahmadabad, Surat, Gandhinagar, Bhavnagar, and Mumbai. Going forward, the company plans to begin exporting its products to Canada, the United States of America, the United Kingdom, Singapore, Australia, the United Arab Emirates, and many more countries, while also expanding into North and South India regions. Overall, the company’s long-term mission is to become the most trusted and one-stop-shop for all organic and Ayurvedic products.