iCustom MadeIt: Bestowing a Work Aura that Constantly Fuels Work Prosperity

Raj lyer,Founder & CMD.

Raj lyer

Founder & CMD.

Bringing the true sense of luxury of customized artifacts at people's fingertips, initiated its operations around mid-2014 in Pune as the only online marketplace in India to curate artisanal creations from artists, creators, designers and artisans spread across the globe. The platform brings to the palate 30000+ listings and varied and one-of-its-kind product across 33 categories that can be customized and bought. Fueling the legacy of strengthening new initiatives and art of capitalizing on new trends, the portal has recently launched a whole new genre of 3D printings and bespoke watches. Last year, the venture turned the limelight on itself by raising $250,000 in its third angel round from a group of eminent individual investors and has witnessed phenomenal three times growth in its last quarter.

A Look into the Success Ingredients

Generally,for a startup with such unique proposition,attracting best talents turns out to be a difficult feat, and iCustom MadeIt was no different.But its first-mover advantage that pushed it to the crescendo catered to the needs of its complications, while its seamless customer experience did the rest. Today,iCustomMadeIt derives strength from its team of 72 highly-skilled and young personnel, who love to impart their own brands of out-of-the-box prowess and exuberance.

"e-Commerce is set to experience a phenomenal growth on the back of
progressive penetration of internet and smartphones in the hands of the Indian consumers. We are strategically driving this young and vibrant team and carry this organization through to dizzying heights in a not so distant future,"proclaims the buoyant Anamika Bist, VP,Category Management,iCustomm MadeIt.

Helping employees to strike a better work-life balance, the company has institutionalized a HR framework that has rolled out flexible timings and leaves.

While its major emphasis vests on the veterans, iCustom MadeIt hinges on new prospects of empowering fresher minds, who are absorbed majorly in content, designing and such other key units. Though with 70:30 (experienced:fresh) ratio, the company rolls out equal opportunities for its employees to proffer their best and soar higher. "Working at a start-up is a lot more than a regular job; you have more experience in all fields. iCustomMadeIt encourages continuous development and contribution from all employees. I am encouraged to be the best I can be, and I get plenty of support to achieve that,"adds a happy employee of iCustomMadeIt.

A Turf of Empowerment

"At iCustomMadeIt, the prime focus in terms of HR practices is on people development and growth, and employee relations,which is imbibed in the culture of caring for our people.Our organization has always held the view that people are its greatest asset. It has adopted the best standards for employee well-being and quality of life,strongly promoting work force rights,"explaining the success factors of the company is HR, iCustomMadeIt.
Not merely their core expertise, but the resources are bestowed with an impressive work atmosphere that fosters motivation, open communication, camaraderie and empowers its employees to back other departments to innovate. Helping employees to strike a better work-life balance, the company has institutionalized a HR framework that has rolled out flexible timings, leaves and even opportunities for the persevering employee to compensate for their hard work. Seizing up to 40 percent of the total workforce, the women are also bestowed with equal perks, which also include maternity leave and work-from-home facility (if necessary). Apart from fun elements like games, celebrations and team outings, the organization also re-energizes the aura by conducting regular weekend dance sessions wherein the whole clan of iCustomMadeIt is trained by seasoned instructors.

Key Management:
Raj Iyer, Founder & CMD

With over 25 years of corporate experience and leadership roles, Raj is well-known for his ventures that have imprinted a remarkable presence in its respective areas of knowledge process outsourcing, hospitality, retail, IT and e-Commerce.

Anamika Bist, VP, Category Management

An NIFT Delhi Alumnus, Anamika brings in more than 16 years of profound experience of working with coveted names of apparel industry and is highly known for building and conceptualizing new initiatives. As one of the key dynamic personas behind the excellence of iCustomMadeIt, she spearheads the unit of category management and her charter includes driving revenues and building new categories.