Wacom India: Empowering Professional Artists & Designers With Their Flagship Products

 Rajiv Malik,  Senior Director

Rajiv Malik

Senior Director

Set up with the mission to create technology that helps people express their creativity in the digital world, Wacom is a technology company specializing in digital pen and tablet technology. Amid the pandemic when not just businesses but even individuals shifted to digital platforms, Wacom took a lead by supporting the Industry with its range of digital pen tablets which are fully compatible with all major platforms i.e., Windows, Mac, Android, iOS, Chromebook. During the pandemic, the two most popular trends in digital transformation have been the expansion of distance education and the rise of educational technology innovations. Digital pen and tablet devices are used for a variety of purposes, including graphic design, digital art creation, illustrations, note-taking, and signature solutions. This industry is constantly evolving with advancements in technology, such as increased pressure sensitivity and improved stylus design, and Japan-based Wacom is leaving no stone unturned when it comes to offering unique solutions to meet client requirements.

Wacom India, a wholly owned subsidiary of Wacom in Japan, is currently the only firm in the Graphic pen tablet sector having a direct presence in India. The firm is able to connect with artist communities and customers directly as a result, giving them the finest possible service. Wacom, a digital pen and tablet technology company, provides highly accurate and precise digital input, making it ideal for artists, designers, and other professionals. Wacom pens are known for their highly accurate and consistent pressure sensitivity, which allows for different line widths and more natural-feeling drawings and writing. Pressure sensitivity consistency is important for overall accuracy and precision. This is why top designers all over the world prefer Wacom.

Their pens and tablets are ergonomically designed for long periods of use, and they are compatible with a wide range of software and devices, making them a versatile solution for a variety of needs. Users can personalize their pen and tablet experiences with Wacom’s own software application, which creates an excellent user experience. The demand for computer hardware and manufacturing in India has grown significantly over the past few years, and it is anticipated to do so in the future due to a number of factors, including digitalization, the expanding IT sector, the expanding middle class, efficient labour and manufacturing costs, and support from the Indian government.

Meeting Client Needs with Technology
Wide ranges of designers prefer the Wacom display series because it offers versatility, a natural pen touch feel, a high level of colour and pen accuracy. A more natural feeling digital pen-on-screen experience is made possible by Wacom’s patented Electromagnetic Resonance (EMR) technology, which enables a natural and intuitive digital input experience. The Wacom battery-free Pro Pen 3 a newly enhanced, refined, and redesigned pen incorporating a unique weight balancing feature for added user comfort, may be set to an individual’s preferred feel. A unique creative experience is delivered by this custom approach to design. Also, a more natural and intuitive digital input experience is made possible by the 8,192 levels of pressure sensitivity, tilt recognition, and reduced latency offered by advanced digital pen technology.
Top professional artists who demand uncompromised colour accuracy and the most precise pen input for the highest level of creativity favour the top-of-the-line Display series, ‘Cintiq Pro’, which has increased in popularity over time. Professional and amateur artists a like favour the Wacom ‘Intuos’ graphic tablet line. An entry level graphic tablet called ‘One by Wacom’ enables intuitive, natural digital art and design. Ink is more versatile and potent than ever in the digital age. An enriched ink that contains semantic meaning, and context is Wacom’s vision for the digital age. The Wacom Ink Layer Language (WILLTM), an algorithm that produces a lovely visual depiction of ink and encourages people to utilize it, serves as the basis for this universal ink.

Wide ranges of designers prefer the Wacom display series because it offers versatility, a natural pen touch feel, a high level of colour, & pen accuracy

Empowering the Creative Community
Strong brand trust has been developed through Wacom’s customer relationships and direct presence. With direct communication to offer the best support to end customers, the Wacom India team has come a long way in establishing the brand’s leadership position in India. Wacom’s team has built a proud community of over 100k artists and designers on the Wacom official social media pages over the last ten years. The objective is to promote artists’ priceless works of art and digital masterpieces while continuing to expand, develop creative communities. This is inline with Government of India’s recent initiative to make India the global hub for AVGC (Animation, Visual Effects, Gaming and Comics) sector in India.

Through the use of its products and solutions, Wacom has a long history of assisting customers in enhancing their workflows and productivity. Numerous case studies exist in numerous applications and industry segments. VFX, film post production, animation, industrial design, creative education, remote teaching, and learning are some of the core applications, while other interesting and promising ones include architecture, fashion design, jewelry design, and many others.

The top-of-the-line Display series'Cintiq Pro'has grown in popularity over the years and is preferred by topprofessional artists who want uncompromising color accuracy and the most accurate pen input for the highest level of creativity. The Wacom 'Intuos' graphic tablet series is popular among both amateur and professional artists. ‘One by Wacom’ is a low-cost graphic tablet that allows for natural, intuitive digital art design, and illustration.

“Being the leading player in the digital pen and tablet market, Wacom products are widely used by graphic design artists, animators and other professionals in India. Most of the graphic intensive Bollywood and Hollywood blockbuster film production utilize Wacom pen tablets to support their top-of-the-line graphics. Additionally, all major car designers, Industrial product designers, and Judiciary Courts for paperless workflow (signature application). Almost all the top Educational Institutes have integrated Wacom products for designing, teaching and learning”, shares Rajiv Malik, Senior Director, Wacom India.

Recreating the Future through Innovation
By continually developing new and innovative technology, Wacom is able to drive demand for its products and maintain its position as a leader in the digital pen and stylus market. Wacom will be releasing disruptive products in the near future in the Display and Pen Tablet categories which will undoubtedly excite the creative communities. The Wacom Cintiq 27 Pro has made waves in both the international and Indian markets setting the bar much higher with this cutting-edge product to create new industry standards. Additionally, it has made it possible for numerous new and ongoing creative applications in highend film production, post production, game design, visual effects (VFX), industrial design, and many other fields.The product has a 120Hz refresh rate, is DCI-P3 compliant, supports HDR gamma, and has 99 percent Adobe RGB. At this time, no other pen display offers all of these features.

The future roadmap for Wacom is concentrated on continuing to offer cutting-edge digital input technologies that improve the creative process for professionals like designers and artists and creating a bigger ecosystem of services and products that synergistically improve the creative process. This could also involve brand new alliances and partnerships with other top technology firms, such as those offering mobile and cloud solutions, block chain technology, virtualization and more.