It is no longer possible for these three functions to remain distinct and achieve peak performance. A corporate veteran carrying close to 30 years of experience in the industry, Sivaram Kuppachi, observed the troubles associated with disparate marketing strategies and set out on an endeavour to change it for the better. Sivaram laid the foundation of Zamstars to break these silos and make these growth functions work cohesively to achieve business outcomes and growth. The idea was to identify the qualitative and quantitative measures that run across the branding, marketing and sales of an organization, and evaluate a solution to holistically benefit the business.
"While Design is the key to Customer Experience, factoring business acumen and developing systems albeit in design, communication and sales enablement is a key proponent to make a Good Brand, which is always a Great Business."
Zamstars is a business led, design centric customer experience consultancy with competencies in brand, marketing and sales enablement. As of today, Zamstars has served over 300 brands across the globe in the service areas of branding, digital marketing, and sales enablement. This dynamic service provider has delivered more than 300K Marketing Qualified Leads to its customers and has been instrumental in generating revenue of over US$ 40 Million. Laying emphasis on design, Kuppachi says, "While Design is the key to Customer Experience, factoring business acumen and developing systems albeit in design communication and sales enablement is a key proponent to make a Good Brand, which is always a Great Business. Hence, we are set up as a Business led, Design Centric Business Consultancy firm. Our core strength is our Execution prowess in what we do. While strategizing for brands is our key work, we take pride in taking this strategy to execution to drive the outcomes."
A Definitive Approach To Execution And Strategy
Zamstars' approach to delivering branding, marketing and sales enablement services involves comprehending a business in its entirety. The company firmly believes that every business should be well-constructed enough to deliver value to its employees, customers, business partners, and vendors.
Every function branding marketing, and sales, has a dedicated framework built inhouse. Employees are trained in these frameworks while on boarding. At Zamstars, every employee interacts directly with the brand and the frameworks help them carry out key decisions.
Even though it has zero debt, and is a largely employee owned company, Zamstars has registered remarkable growth since its inception.This year having completed eight years in the industry, Zamstars has penetrated the US Market by expanding its portfolio of services to front-end development.
Furthermore, the Zamstars team works with brands and businesses on an Out come based Model where in a portion of Zamstars' fees is directly linked to mutually agreed business outcome metrics of the clients. The design-centric customer experience consultancy has successfully demonstrated this engagement model with B2B SaaS product clients, Technology Service companies and clients from the Education F&B, and Hospitality industries. At the same time, Zamstars stresses on execution, more than strategy. These two attributes of Zamstars have been a key differentiating factor for the firm in the industry.
Vinodh Talapaneni, CTO
Introducing The Advantages Of Technology
Zamstars has developed two solutions inhouse Zamalytics and Zam S Cube. Zamalytics is an inhouse analytics tool that provides a detailed analysis of clients’ online campaigns across various platforms. Zam S Cube is an inhouse CRM tool, which helps simplify the sales function and supports cross selling and upselling. These inhouse solutions greatly augment the effectiveness of the existing portfolio of services under branding, marketing and sales. As part of its continuous learning mechanism, Zamstars leverages an entire suite of digital technologies running from Meta to Google. The firm also deploys cutting-edge technologies like Angular, React, Ruby on Rails, PHP, AWS and more to develop frontend and backend applications with various APIs/services integrations. Besides, Zamstars has assimilated newer learnings and built capabilities to offer services encompassing Brand Strategy to Brand Experience, Website UI and Development, Front End Application development, Digital and Social Media Marketing and SEO Services dovetailed with Market Research and Market Development services. Zamstars also have dived into creative immersive customer experiences using the metaverse platform.
Future Roadmap: Onboarding More Talent And Expanding To More Geographies
Even though it has zero debt, and is a largely employee owned company, Zamstars has registered remarkable growth since its inception. This year, having completed eight years in the industry, Zamstars has penetrated the US Market by expanding its portfolio of services to front end development. This is a natural extension of Zamstars’ brand and brand design projects, where it develops the front end for these brand services/products. For Zamstars, its people are its greatest capital. In the near future, the firm intends to continue to invest in Human Capital thereby ensuring that the learning and growth of its associates are aligned with the Outcome model that Zamstars constructs with its customers.