Siliconindia Magazine

Cover Story

Zamstars: For a Good Brand & A Great Business

Silos in any business process can hold your team backwhether it is a breakdown in communication between branding, marketing and sales, or simply various functions that just do not work well together. Too often, these elements are treated as something separate from each other. As a result, businesses lose out on opportunities to amplify their branding, marketing and sales efforts and support initiatives across the full marketing and sales organization. Breaking down these silos can help maximize a brand's results and prevent the business from missing critical opportunities along the way. Branding, Sales and Marketing teams have traditionally operated in silos, but now more than ever, this is not a viable strategy. It is no longer possible for these three functions to remain distinct...