From Frustration to Innovation - Design Thinking

Sukraat Dang is a multifaceted individual with diverse experience in design thinking, academia, hospitality, startups, and marketing. He presently works as a course facilitator at IIT Madras' BS Degree Program & NPTEL. Sukraat finds solace in the art of marketing, well-crafted product designs, and amusing cat videos. He is passionate about cultivating empathy in society and aims to inspire others to do the same.

Facing Frustrations in Business and Life
Your company laid you off, your girlfriend broke up with you, you're struggling to find a job in a tough economy, or your health and diet a mess?

No, this is not F.R.I.E.N.D.S’s title song. You just need a spark to ignite the fire and burn your frustrations away.

We all face challenges like these from time to time, and it can be frustrating when traditional problem solving methods just don't seem to cut it.

A Methodology for Positive Change
Enter design thinking a human-centric approach to problem solving that emphasizes empathy, creativity, and collaboration. By putting people at the heart of the design process, design thinking can lead to more engaging and satisfying outcomes, whether you're creating an app, a product or simply planning a surprise party

Design thinking(DT) is more than just a buzzword, it's a problem solving methodology that has revolutionized the way companies approach innovation. At its core, design thinking is a human-centric approach that puts the needs and desires of the end-user at the forefront of any design or solution.

"Leading OTT and mobile device companies are among the biggest brands that have adopted DT to achieve market success"

Success Stories from Big Brands
DT is a powerful problem-solving approach that has gained significant popularity across various industries, ranging from healthcare to technology. Leading OTT and mobile device companies are among the biggest brands that have adopted DT to achieve market success. According to a report by Forrester Research, companies that embrace DT experience 1.5 times higher market share, and their products are 50 percent more likely to be successful in the market. Moreover, it leads to a 300 percent ROI on a company's investment in design, according to IBM.

Netflix is a notable example of a company that has harnessed the power of DT to revolutionize the entertainment industry. By prioritizing the user experience, Netflix has created a platform that not only meets but exceeds the needs of its customers. The result is a platform that has become synonymous with binge watching, fundamentally changing how we consume television.

Similarly, Apple is another company that has effectively utilized DT to create a brand that is globally recognized for its innovative and intuitive products. Apple's commitment to solving its customer’s unmet needs by placing the user experience first has helped them become one of the most successful brands in the world. The sleek and intuitive design of its products and the user-friendly interface of its operating system are clear indications of the success of DT in Apple's approach.

Design thinking (DT) is more than just a buzzword, it's a problem-solving methodology that has revolutionized the way companies approach innovation

Embracing a new lifestyle
But DT isn't just for big companies. It can be applied to any problem or challenge, no matter the size or complexity. By putting the needs of the end-user first, design thinking can help individuals and organizations create solutions that are not only effective but also innovative and user-friendly.

At its core, it is all about empathy, creativity, and collaboration. It's about understanding the needs and desires of the people you are designing for and creating solutions that meet those needs. So, whether you're a designer, an entrepreneur, or simply some one who wants to create positive change in the world, design thinking is a methodology that can help you achieve your goals.

By putting yourself in the shoes of those you're trying to help, and working together with others to generate and refine ideas, design thinking can help you break through even the toughest problems and come up with solutions that are both effective and meaningful.

Design thinking is a human-centric problem-solving method that has the power to revolutionize the way we approach innovation.

So, let's embrace design thinking as a lifestyle and create a world that is more empathetic, creative, and collaborative.