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Beating The Bias: Thriving In Male-Dominated Industries

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Swati Bhargava, Co-Founder, CashKaro.comA large majority of our workforce is made-up of men and the skew is more evident in some industries than in other. This is why gender often becomes an additional challenge for women trying to navigate the corporate maze of male-dominated industries. I firmly believe that quality work, consistent effort and professional assertiveness can combat this issue for most of us.

However, there are a few things one can be mindful of to ensure the world can clearly see the professional in front of them. While I have always worked in a male-dominated environment, from Goldman Sachs to tech and digital startups, I never faced any overt or clear discrimination. However, sometimes there is an unsaid inherent prejudice questioning a woman’s capabilities and commitment. Learning from my experiences, I’d like to share some things here that proved beneficial in my journey so far.

Foil the Stereotypes
If you ever feel overlooked due to notions that a certain type of work is associated to the opposite gender, don’t let it bother you. If you really want an opportunity, raise your hand, seize it and let your work speak for you. There is a need for acceptance and acknowledging these problems is the first step towards change. Women should not get thrown-off by such stereotypes or by people who imply them. Instead we can see these moments as opportunities to prove them wrong.

Determination & Active Choices
Most of the time, it’s better to ask for what you want, instead of waiting for someone to hand them to you. I’ve realised stepping-up for what I want and being determined to take-on challenges has always helped. Decisive actions, coupled with rational choices can help us overcome these roadblocks. If we
know what we want, weigh the ups & downs of our decisions and act upon them – there’s little that we can’t achieve.

Self Confidence & Support Systems
I remember, during the initial phases of CashKaro, we faced many reservations from people. A key factor that helped us turn into a thriving business was our confidence in the idea and the family we built within the organization. Confidence and being open to learning are great ways to combat negativity. At the end of the day, we must be receptive to healthy criticism. Having a strong support system is another vital part of growth; knowing you have your tribe by your side is a great pillar of strength.

Polite Assertiveness
Along my way, I’ve also met a fair share of people who wouldn’t take women very seriously. Assertiveness almost always helps remind such people that as working professionals, they are required to extend certaincourtesies. One does not have to be aggressive or argumentative for this. Simply adhering to your values and talking with conviction helps put your point across. Don’t be afraid to speak your mind and put your opinions out there.

Invest in Yourself
I also believe, we need to be geared-up for success and it is important that women invest in themselves. Whether it is to get higher education, training or a job experience, being actively involved in enriching yourself will prove to be your biggest asset and will drive you towards richer experiences. A great way to combat those who believe in labels is to arm yourself with education and knowledge. In the end, it is your capabilities that will speak for yourself and not your gender.

Don’t Lose Sight of Who You Are
The road to success isn’t easy and there are a lot of things that can take a toll on you. You might even succumb to these instances at times. During this course, it is essential to not lose sight of who you are and be in good headspace. I am a firm believer of holding-on to things that make you happy, keep you calm. I practise yoga and try to spend my time being close to nature. It uplifts my spirit, builds me up and helps me get back with a bang.

Dressing Right
This is not something I would lay too much emphasis on, but I also feel that a simple act of dressing professionally helps build confidence and make a solid impression. Don’t do it for others; do it only if it helps you feel empowered. At the very least, we can be mindful of what occasion we are dressing-up for no matter what your gender is.
My experiences have shaped and given me more perspective on how to take-up my work and pilot through male-dominated industries. I’ve tried to distil my experiences into simple thoughts that can spur clear actions. At the end of it all, any woman who has the drive to make it and stands-up for herself will get the respect and success she deserves, irrespective of gender.